Since MS released Windows 10 its essentially just their equivalent of how Google uses Android, in that its a tool for them to collect user data for showing ads and to up sell other services which users have to pay for. As locking users into a monthly ongoing subscription is much more lucrative than a one off payment for a Windows license.
That probably the reason why they no longer restrict what you can do in Windows if its not activated, as they don't really care if you pay for a one off Windows license anymore as long as you use it to send them all that lovely telemetry.