back to article Meta accused of hiring Republican consultancy to seed anti-TikTok rumors

Facebook parent Meta, which has been struggling to compete against TikTok, has reportedly been paying a Republican-oriented consulting firm to encourage negative media reports about the Chinese-owned rival. According to The Washington Post, Targeted Victory, a firm founded by Zac Moffatt, former digital director of Republican …

  1. HildyJ Silver badge
    Mushroom

    Deadly combination

    The power Zuck's money and the power of Zuck's ego.

    Every time I think it couldn't get worse, it does.

    1. ShadowSystems Silver badge

      Re: Deadly combination

      A simple solution: fling Zuck into space towards the sun. Charge a modest fee for the Youtube PPV channel to watch. Use the profits to fund repairs on the catapult so it's ready for the next passenger. I'll get the popcorn...

  2. Lawrie-aj

    Zuck eh?

    “Hi, can you direct me to the bottom of the barrel please?”

    “We’re not sure, but if you ask Zark Muckerburg he will help.” “For a price.”

  3. Winkypop Silver badge
    Flame

    Misinformation, misdirection, misery, misogyny and money

    The way of The Zuck

    1. Doctor Syntax Silver badge

      Re: Misinformation, misdirection, misery, misogyny and money

      I'm sure it's just money. Anything else is simply the means to that end.

  4. DS999 Silver badge
    Big Brother

    Quick, look over there!

    Don't look at the man behind the curtain!

  5. Potemkine! Silver badge

    Slander boldly, something always sticks.

    Weaselish. Not a surprise coming from the Evil Empire.

  6. Pascal Monett Silver badge
    Thumb Down

    "We’re proud of the work we’ve done"

    You're proud to have encouraged young people to slap their teachers ?

    You utter asshole.

    1. Joe W Silver badge

      Re: "We’re proud of the work we’ve done"

      No, they are proud of obfuscating the fact that their masters (ok, their masters' platform) encouraged young people to slap their teachers and vandalise their schools and at that they then managed to convince the general public that it was the competitor's fault.

  7. Cederic Silver badge

    curious political skew

    This article keeps telling us that the Democrat leaning Meta employed a consultancy to damage Tik-Tok so that the left-of-centre Facebook could benefit.

    Except they chose to expose political affiliations a little differently to me. Perhaps include all or none?

    1. codejunky Silver badge

      Re: curious political skew

      @Cederic

      Glad I wasnt the only one wondering what was going on there. The word republican looked very out of place, almost as if desperate to put the word in but having nowhere it fits.

      1. Cliffwilliams44 Bronze badge

        Re: curious political skew

        Any consulting company that worked for Mitt Romney, is not "Republican". It is RINO! Mitt doesn't represent anything that true Republicans stand for.

        And if you dug into this companies client list, you would find they've worked for both sides. Whores are never that selective about their paying customers!

        1. martinusher Silver badge

          Re: curious political skew

          >Whores are never that selective about their paying customers!

          That's an uncalled for slur on honest sex workers.

        2. Anonymous Coward
          Anonymous Coward

          Re: curious political skew

          So, what is a true republican?

          You revisionist maga fools. Romney is the most "true republican" there is, before it was taken over by proud-to-be-stupid conspiracy theory racist fascist nutjobs.

          And even he is way off from the real Republican party, before it was taken over by corporation-bribed politicians who are only accountable to their donors. (Yes, the Dems are bad in that aspect too)

          The "True Republican" supports equal pay, the minimum wage, asylum for refugees, protections for unions and more.

          It's all listed here: https://www.politifact.com/factchecks/2014/oct/28/facebook-posts/viral-meme-says-1956-republican-platform-was-prett/

          What's that? But that was 64 years ago???

          The racist (https://slate.com/news-and-politics/2021/08/second-amendment-guns-racist-black-americans-history.html and https://www.npr.org/2021/06/02/1002107670/historian-uncovers-the-racist-roots-of-the-2nd-amendment?t=1648775883460) second amendment you hold sacrament is over 200 years old.

      2. Anonymous Coward
        Anonymous Coward

        Re: curious political skew

        They worked for an elected politician. It was relevant.

        I'm surprised you haven't blamed this on "remoaners"

    2. Anonymous Coward
      Anonymous Coward

      Re: curious political skew

      Meta leans towards money, pure and simple. There are many more Democrat leaning voters than Republican leaning voters (hence all the voter suppression bills in Republican states). So, they went where more people are, until it is convenient to try to take down a perceived rival. May FB go the way of MySpace.

  8. Warm Braw Silver badge

    Hollow Victory

    Having bipartisan teams is not really something to boast about. The typical campaign "victory" comes in a war created artificially where no real conflict previously existed - usually facilitated by social media and serving the interests of a small handful of people. The notion that "both sides do it" - and indeed the notion that there have to be exactly two sides - simply underscores the cynicism.

  9. Howard Sway Silver badge

    Targeted Victory worked to spread rumors of the “Slap a Teacher TikTok challenge”

    So, facebook paid a company to spread challenges on its own platform encouraging kids to assault their teachers and vandalise their schools?

    Just because it was done by the not-at-all-sinisterly-named company they paid to do it doesn't absolve them of responsibility. Incitement to violence and destruction isn't some small thing, it's a serious crime. I would expect a thorough and far-reaching police investigation into all this, as it's somewhat beyond legitimate lobbying and campaigning. Plus massive civil lawsuits for any damages caused as a result of paying to encourage kids to commit serious crimes.

    Ruin kids lives, just to try and preserve your own profit making? Must seem like the logical next step to them after they've been allowed to trash so much else with impunity.

    1. badflorist

      Re: Targeted Victory worked to spread rumors of the “Slap a Teacher TikTok challenge”

      Yes and it's weird and sad they're allowed to legally do it.

      Facebook is spreading fake news on Facebook about TikTok which is real on Facebook and was already spread once. So yes, they're spreading this physical assault "challenge" once again, now they've spread it TWICE and nobody does anything against Facebook for it.

    2. lglethal Silver badge
      Go

      Re: Targeted Victory worked to spread rumors of the “Slap a Teacher TikTok challenge”

      I think you will find they weren't actually spreading the challenge. What Targeted Victory (definitely nothing sinister sounding about that name!) was doing was falsely telling various media networks that this challenge was being spread on Tik Tok, and arent Tik Tok evil for not doing something about it. This was an obvious attempt to try and get parents to ban their kids from using Tik Tok because of this "Evil".

      That the challenge was spreading on Facebook, and Facebook were not doing anything about it, shows just how f%&ked up Meta/Facebook/Zuck are, that they'd rather use something like that to try to damage a rival then to actually try and stop it in the first place.

  10. Doctor Syntax Silver badge

    "TikTok is the real threat especially as a foreign owned app that is #1 in sharing data that young teens are using.'"

    What's really appalling about this is the assumption that nobody has the wit to choose to or be able to work out who would be #1 in its place and that that assumption might be justified.

  11. Anonymous Coward
    Anonymous Coward

    > Targeted Victory’s corporate practice manages bipartisan teams on behalf of our clients,"

    So, it's ok to smear a competitor with lies, incite violence against teachers, and fake news stories, as long as they aren't biased against a political party?

    1. Anonymous Coward
      Anonymous Coward

      God Bless America! :P

  12. The Empress

    Kill them all

    Let God sort it out

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