Re: must go beyond the acceptance at face value of often self-serving complaints
Using Apple Pay for App Store payments adds a level of security for users of software from smaller or unknown organisations and, for smaller and unknown organisations, it provides them with an easy way to implement payments in their apps...
On the other hand, it ruins the experience, if you already have a relationship with a big, reputable company, where Apple is providing nothing more than an alternate payment service.
E.g. Kindle app, Audible App... For both of those, I already have a good relationship with Amazon, therefore I don't need the "safety" of the Apple payment service. But, I can't buy books for Kindle or Audible, I have to leave the app, go to a web browser, log on separately and pay there.
If they included payment in the app, the books would be 30% more expensive. For what? Apple doesn't store the books, the books don't go over their network etc.
I get it, that the Store costs money to run, but really, that much? I bought a game for 2,99€, that's it, that's all I paid for it, so Apple got just under a Euro for it. On the other hand, if I bought my books through Audible & Kindle Apps, I'd be paying Apple over 100€ a year for the privilege. Why? Why are the Kindle and Audible apps 100x more expensive for Apple to maintain?
They aren't. But, they have to also cater for free apps, they argue. Fine, but even so, that 100€ a year would be gouging!
The same is true for large platforms, like Spotify, Netflix etc. Heck, with Amazon, I can buy a print copy of a book in their Amazon app, but the Audible and Kindle versions of the books aren't even available there!
Drop the fee to a more reasonable amount and charge bigger developers of popular apps a static fee per user for hosting their apps, with a small surplus to cover free apps from small developers.
To be honest, apart from the likes of the Amazon apps, I'd be more than happy to pay something extra to use the Apple/Google payment services for the smaller apps I use and, given the option of using Apple/Google Pay or a third party payment service, I'd probably use the default 99% of the time, but at least I'd have a choice.