back to article Google introduces new Cloud infrastructure pricing

Pricing changes coming to Google Cloud are likely to catch IT leaders, especially those on the budget side, by surprise.  Google announced a series of cloud pricing changes going into effect October 1, 2022, that the company says will give customers more choice and flexibility in paying for storage, compute, and network …

  1. AMBxx Silver badge

    Get ready

    Next up, we'll up be migrating cloud stuff back to on-prem to reduce costs!

  2. nematoad Silver badge


    "align with how other leading cloud providers charge for similar products,"

    Cartel, anyone?

    1. This post has been deleted by its author

      1. diodesign (Written by Reg staff) Silver badge


        The 'X hours' string is generated using client-side JavaScript running in your browser.

        The webpage contains the exact time and date, and the code on the page converts that into 'X hours ago' based on the local time of your device. So the time on your device was out.

        To me, it says your comment was posted an hour ago.


      2. Tom 38

        Re: Hmm.

        Hey! what's with the time stamp of "5 hours" when I have only just posted this and I am unable to edit it.

        This actually gets returned from the server as (slightly reformatted):

        < a


        class="dateline permalink time_stamp"


        title="Permalink to this post"

        >Monday 14th March 2022 15:52 GMT< /a>

        The custom JS function rolling_time() changes this into a relative time based on data-epoch. So it is your browser that thinks you are in Hyderabad, not El Reg

        1. HildyJ Silver badge

          Re: Hmm.

          Having had issues in other phone applications, I suspect you are running through a VPN.

  3. Anonymous Coward
    Anonymous Coward

    Very high barriers to entry in cloud computing.

    Google describes the move as being done to "align with how other leading cloud providers charge for similar products,"

    That's an admission of cartel behaviour where I'm from.

    1. Lazlo Woodbine Silver badge

      Re: Very high barriers to entry in cloud computing.

      It's only cartel behaviour if they colluded from the outset to match prices.

      One vendor copying another vendor's prices after they've been announced is not collusion, it's just smart business to grab a few extra dollars...

      1. badflorist

        Re: Very high barriers to entry in cloud computing.

        So, it's price fixing? Google is claiming to be a participant of which others are participants of. If it's not price fixing, their statement is still opening doors for suspicion of it. Strangely, that suspicion pulls in all players across the whole gambit of "cloud" vendors. Of course the other players can clearly state just because Google is including them, that doesn't mean they voluntarily agreed, but now they might have to make such a statement and I'm not sure Google intended on that with their statement (but it could be a thing... now).

  4. steviebuk Silver badge


    Been saying for years cloud is expensive and when it looks to be a "good deal" it will be for a year or two to suck you in until its difficult to pull away. Then they put the prices up.

    They did this with GSuite. An old place I was at they were using the cheapest option per user until Google put the prices up, god knows what they've done now (I left) but I'm pretty sure the amount of users we had would of forced them onto the Enterprise package which they've been avoiding for a few years. We always said it was a mistake going Google but as always, ignored.

    1. VoiceOfTruth

      Re: Good

      -> Been saying for years cloud is expensive and when it looks to be a "good deal"

      The cloud (whose cloud is it anyway) can be a good deal, particularly if you want to set up in different parts of the world. But it's true you can go down the cloud route and end up with some huge bills if you are not careful.

  5. IGotOut Silver badge

    Hands up who didn't see this coming.






    Yes you sir at the back... The one in the suit... Your job role is...


    .ahh Accounts.



    Anyone NOT involved it short term cost benefits?



POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like

  • AWS adds bare metal support to EKS Anywhere
    And throws some cold water on the 'K8s works best inside a VM' argument

    Amazon Web Services has made a small but important change to its EKS Anywhere on-prem Kubernetes offering – the option to install it on bare metal servers instead of exclusively inside a VMware vSphere environment.

    "Amazon EKS Anywhere on bare metal enables customers to automate all steps from bare metal hardware provisioning to Kubernetes cluster operations using a bundled open source toolset built on the foundation of Tinkerbell and Cluster API," states the cloud colossus's announcement of the offering.

    The offering is free, but AWS generously offers service subscriptions.

    Continue reading
  • $6b mega contract electronics vendor Sanmina jumps into zero trust
    Company was an early adopter of Google Cloud, which led to a search for a new security architecture

    Matt Ramberg is the vice president of information security at Sanmina, a sprawling electronics manufacturer with close to 60 facilities in 20 countries on six continents and some 35,000 employees spread across the world.

    Like most enterprises, Sanmina, a big name in contract manufacturing, is also adapting to a new IT environment. The 42-year-old Fortune 500 company, with fiscal year 2021 revenue of more than $6.76 billion, was an early and enthusiastic adopter of the cloud, taking its first step into Google Cloud in 2009.

    With manufacturing sites around the globe, it also is seeing its technology demands stretch out to the edge.

    Continue reading
  • Google recasts Anthos with hitch to AWS Outposts
    If at first you don't succeed, change names and try again

    Google Cloud's Anthos on-prem platform is getting a new home under the search giant’s recently announced Google Distributed Cloud (GDC) portfolio, where it will live on as a software-based competitor to AWS Outposts and Microsoft Azure Stack.

    Introduced last fall, GDC enables customers to deploy managed servers and software in private datacenters and at communication service provider or on the edge.

    Its latest update sees Google reposition Anthos on-prem, introduced back in 2020, as the bring-your-own-server edition of GDC. Using the service, customers can extend Google Cloud-style management and services to applications running on-prem.

    Continue reading
  • Google calculates Pi to 100 trillion digits
    Claims world record run took 157 days, 23 hours … and just one Debian server

    Google has put its cloud to work calculating the value of Pi all the way out to 100 trillion digits, and claimed that's a world record for Pi-crunching.

    The ad giant and cloud contender has detailed the feat, revealing that the job ran for 157 days, 23 hours, 31 minutes and 7.651 seconds.

    A program called y-cruncher by Alexander J. Yee did the heavy lifting, running on a n2-highmem-128 instance running Debian Linux and employing 128 vCPUs, 864GB of memory, and accessing 100Gbit/sec egress bandwidth. Google created a networked storage cluster, because the n2-highmem-128 maxes out at 257TB of attached storage for a single VM and the job needed at least 554TB of temporary storage.

    Continue reading
  • Transport giant picks up Google Cloud AI to aid package delivery, tracking
    When an exec asked for help tackling supply-chain woes, were they told to 'just Google it' or what?

    Even in the waning days of the pandemic, extended lead times and delayed packages are an inescapable reality. Logistics giant XPO this week picked Google Cloud to try to change that.

    XPO is among the largest freight-transport brokers with more than 42,000 employees operating in 731 global locations. In a collaborative effort with Google, the company plans to deploy workloads on Google Cloud Platforms’s (GCP) AI/ML and data analytics platforms to mitigate supply-chain disruptions and improve package delivery and tracking services.

    “We’re bringing out innovative AI/ML and data analytics solutions to XPO to help it transform supply chain management, ensure its deliveries are on time, and give its customers an accurate, up-to-date view on the location of their freight," Hans Thalbauer, managing director for global supply chain logistics at Google Cloud, said in a statement Monday.

    Continue reading
  • Algorithm spots 104 asteroids in huge piles of data
    Rocks stood out like a THOR thumb for code

    Researchers at The Asteroid Institute have developed a way to locate previously unknown asteroids in astronomical data, and all it took was a massive amount of cloud computing power to do it.

    Traditionally, asteroid spotters would have to build so-called tracklets of multiple night sky images taken in short succession that show a suspected minor planetoid's movement. If what's observed matches orbital calculations, congratulations: it's an asteroid. 

    Asteroid Institute scientists are finding a way around that time sink with a novel algorithm called Tracklet-less Heliocentric Orbit Recovery, or THOR, that can comb through mountains of data, make orbital predictions, transform sky images, and match it to other data points to establish asteroid identity.

    Continue reading
  • Google picks business chiefs for European Advisory Board
    A sign that the company is taking data sovereignty concerns more seriously

    Google has established a European Advisory Board for Google Cloud made up of executives drawn from across industry in the region.

    The move comes just weeks after the internet giant announced data sovereignty controls for its Google Workspace service to address the concerns of EU organizations.

    According to Google, the European Advisory Board has been set up to help Google Cloud improve the value and experience it can deliver for customers in Europe. As the board is made up of "accomplished leaders" from across industry, it will serve as an important feedback channel for ensuring Google's cloud-based products and services meet European requirements.

    Continue reading
  • Alibaba Cloud adds third datacenter in Germany
    More Euro-presence than any other Chinese company, but still nowhere near Google or AWS

    Alibaba has pulled ahead of its Chinese rivals in Europe with the opening of a third datacenter in Germany.

    The company said the Frankfurt datacenter serves cloud computing products to Europe and "adheres to the highest security standards and the strict compliance regulations set out in the Cloud Computing Compliance Controls Catalog (C5) in Germany."

    The addition brings Alibaba Cloud to a network of 84 availability zones in 27 regions worldwide. The company's first European cloud center arrived in Frankfurt in 2016.

    Continue reading
  • Google Cloud hopes to woo factories with its usual fare: Analytics and AI
    A different kind of assembly language

    Google has deployed a pair of AI-related services to woo factories and assembly lines onto its cloud.

    These offerings are: Manufacturing Connect (MC), an automation tool and data processor that supports more than 250 machine-communication protocols, and can thus receive data from a wide variety of sources; and a Manufacturing Data Engine (MDE), an analytics tool that reports on data gathered from Manufacturing Connect in what is intended to be an easy-to-use format by staff. The overall goal is to help manufacturers better understand what's happening at their plants, and monitor their incomings and outgoings.

    According to Google Cloud Tech director of manufacturing, industrial and transportation Charlie Sheridan, manufacturing businesses as a group are digitally transforming, though many of their efforts stall when scaling up. 

    Continue reading
  • Google's plan to win the cloud war hinges on its security aspirations
    VP Sunil Potti talks strategy with The Register

    Interview Google's quest to steal cloud customers from rivals Amazon and Microsoft will be won – or lost – based on its strength as a cybersecurity provider.

    The web giant is pumping billions of dollars into its security offerings so that this big bet will pay off. This includes mergers and acquisitions as well as building out technologies to work across AWS, Azure, and on-premises environments.

    Though the ultimate goal remains moving large organizations to Google Cloud, helping customers shore up their network and computer defenses during that transition is a key aim, according to Google Cloud Security VP Sunil Potti. 

    Continue reading

Biting the hand that feeds IT © 1998–2022