In other words - buy our crap and be no better off!
Zero-trust still misses the mark by a long mile today. You can monitor everything the heck you want but when your OS runs a bunch of background services unnecessarily possessing SYSTEM user rights, real-world security will always remain piss poor. In 2022, Windows end-user devices still run the Server service by default allowing remote users access to piss about with anything they like via C$ shares, Linux computers still have questionable SUID binaries on them and full isolation between GUI applications is still a pipe dream outside of mobile operating systems. By default, most software can still access any/all files the user account has authorisation to access, meaning zero-trust still falls down the moment your PC gets infected with serious malware.
Fix these kinds of endpoint issues and computers can begin to automatically store private keys in HSMs, relegating passwords to a mere second factor of authentication, killing phishing attacks (and a lot of social engineering attempts) for good. For authorisation, computers could store multiple keys for various roles within the same user account and then separate roles per-process, meaning for example that Word can’t touch any data used by Sage Accounts by default. With regards to accounting, a monitoring process could be set up to attest to what it believes each process has accessed, which could be used by enterprises to automatically compare notes, with anything unaccounted for resulting in an automatic account lockout until an investigation can be performed.
Android and iOS are pretty much there (minus accounting), macOS is somewhat there (if you only use App Store apps) but the desktop market leader is a broken mess and Linux is in some respects even further behind Windows nowadays.
TL;DR: Don’t waste your money until the correct foundations are in place. Optimise security for the model you have now until your platform is ready.