
Isn't this just bait'n'switch?
"We continuously review and evolve these programs to ensure the right mix of offerings are in place to support our customers."
That is business-speak for "We tweak the offerings to maximize your dependence and our profits."
They grow their business but are not willing to scale the charity in the same way. So they become less charitable while they are getting bigger. First hook 'm on the charity free list, then lets squeeze the money pot. Isn't that a typical trait of a monopolist?