The BSA misses the point (not unexpectedly)
If I buy a product then the data generated by the product which is sent to the manufacturer, is about ME. Therefore, the data is MINE, not the manufacturer's and I have every right to know what is collected and control how it is used.
While I can see the positive sides of the proposed law for consumers, I am less enamoured with the statement:
'In light of the pandemic, public-sector bodies will be given access to data held by the private sector in exceptional circumstances, "particularly in case of a public emergency, such as floods and wildfires, or to implement a legal mandate if data are not otherwise available," the commission said.'
That sounds like a convenient back door to further increase the type of surveillance so beloved by many European countries without falling foul of the EU court's rulings against treating everyone as if they are criminal suspects.