UK regulators accept Google's Privacy Sandbox promises

British competition regulators have accepted promises by Google that its cookie-killing Privacy Sandbox project won't shut other adtech companies out of the market. In a statement this morning the Competition and Markets Authority (CMA) said it had intervened "over concerns that the proposals would cause online advertising …

[Woodnag]

If the data goes back to the US, then this is a GDPR fail regardless...

...but then UK is going to re-word GDPR to 'restore balance'.

[Pascal Monett]

"questions remain"

Um, no they don't.

You seriously think that Google, whose revenue depends on ads, is going to propose a system that cuts its revenue stream ?

Think again.

[Anonymous Coward]

Re: "questions remain"

I suspect it doesn't matter if they get less data on the user, as long as everybody else gets even less. They only need to be on top.

[Doctor Syntax]

Re: "questions remain"

No doubt they'll still charge their customers, the advertisers, the same and tell them the ads were targeted.

[Abominator]

UK regulator...they are all clueless. No matter the industry.

Yes, sir, Mr Google sir, whatever you want.

[MrMerrymaker]

There's a word for this.

Suckers.

[Rattus]

Orwell was right, just out by a few years.... 1984(ish)

"While today's announcement shows British regulators flexing their muscles at Google has worked for now, questions remain over whether Privacy Sandbox will truly reduce the amount of data collected by advertising companies. "

How does it show that British regulators flexing their muscles at Google has worked?

What you report states that the ICO are accepting with Google's statements - it is just as likely that the ICO are accepting of this because they have been cut in for a peice of the action themselves....

Big Brother really is watching

[sreynolds]

Anti trust case?

Why hasn't the DoJ decided that the google browser needs to be a commercial product that competes on its own, rather that be the main revenue maker for the Alphabet Soup is beyond my comprehension.

Oh wait, google controls you searches for information...