back to article McAfee's and FireEye rename themselves ‘Trellix’

Newly combined security outfits McAfee Enterprise and FireEye have revealed a new name: "Trellix". Readers may find the name familiar, as another tech company used the same name in the 1990s and early 2000s when it offered intranet and web published tools such as Trellix Web. In 2001, this press release announced that Trellix …

  1. demon driver

    trellix.io

    Didn't they know trellix.io already existed or didn't they care? Will they continue to not care now that they've renamed themselves?

    1. Korev Silver badge
      Mushroom

      Re: trellix.io

      I did feel sorry for them until I saw "Holismus" and Diversitas" listed on their about page.

      Yes, from orbit -->

    2. Anonymous Coward
      Anonymous Coward

      It's all the rage these days.

      Meta did it because McAfee management did it, and they are two dumb to realize meta and facebook are the same company.

      Apple did it too, and paid to fix it after trying unsuccessfully to convince Cisco to just give it to them out of the kindness of their hears.

      Now we can wait until McAfee/Lifelock merges with Norton/Symantec/whoever was dumb enough to by the other half of the dumpter fire that is the "it was installed at BestBuy" client endpoint "security" dumpster fire.

      Then the final name of the PC anticrist will be revealed. I'm gonna go with a big green vegan sausage link for a logo, and call the company WTF-Wurst. Somebody sell the idea for a line of counter culture food trucks to pepsi-co if you want another free payout from the "were too dumb to do a Google search let alone the public trademark database" set.

      All the cool kids are doing it.

  2. steelpillow Silver badge
    Joke

    I'm sorry I haven't a clue

    The rebranding was no doubt instigated by a letter from a Mrs Trellix of North Wales

    1. Anonymous Coward
      Anonymous Coward

      Never Mind The Trellix

      Any relation to Dave Lav Trellix?

  3. Dwarf Silver badge

    Confused

    If they want us to associate them with trellis, the. Why not call the company that. Saying please remember a different word makes no sense.

    But on the other hand I guess all marketing is based on fantasy, so it’s in line with the rest of industry.

  4. Clausewitz 4.0
    Devil

    Marketing, Reactions, Fantasy

    Do marketing really need to spend so much money in frivolous tasks?

    Some are even doing political gamble.

  5. anthonyhegedus

    A huge steaming pile of shit held up by a strong and safe framework used to support structured growth of climbing plants and trees is still a huge steaming pile of shit.

  6. Scott Broukell

    A Mrs. Trellix of North Wales may have something to say about this! Or, she may not have a clue.

    1. Korev Silver badge
      Thumb Up

      You were the 2nd person to post that, but yours was funnier, have an upvote anyway

    2. Fruit and Nutcase Silver badge
      Thumb Down

      Mrs Trellix of North Wales may get conned into signing up for a subscription

  7. Neil Barnes Silver badge
    Coat

    a rampant bougainvillea that sent a loved one to hospital …

    There is a story there. Enquiring minds want to know! (with all due sympathies to the loved one, of course).

    The one with the newspaper in the pocket --->

    1. The Bobster

      Re: a rampant bougainvillea that sent a loved one to hospital …

      Rampant Bougainvillea

      Great band name or terrible band name. Vote below!

      1. Citizen of Nowhere

        Re: a rampant bougainvillea that sent a loved one to hospital …

        Actually, the name of a Sixties blues outfit. Barry Cryer remembers some of their numbers and can probably offer a rendition.

      2. Fruit and Nutcase Silver badge
        Coat

        Re: a rampant bougainvillea that sent a loved one to hospital …

        Samantha has just popped out to the shop - mention of the Rampant Bougainvillea reminded her that she needs to get some batteries for her Rampant thingamabob

  8. Jonathon Green
    Trollface

    So that’s “McAffee and FireWire rename themselves as something, anything, whatever it takes to further distance them from the eponymous gun-wielding no tax paying, libertarian fruitcake founder…”

    1. Anonymous Coward
      Anonymous Coward

      And the man would be proud to hear it.

      Sad he offed himself in prison before he got to see the day they did.

      Say what you will about the man(no really, not only is he dead he probably would have thought it was hilarious what people are saying bout him) but when your company is so bad that even after fleeing central America on drug and murder charges and going to jail for fraud, John BEGGED them to change the name. And they wouldn't.

      Lets be clear. He's _dead_ and he still smells better than the McAfee brand. Their not trying to get away from the legacy of Jon the man's rotting corpse like smell. Their hoping to escape their own.

      Ain't soap anywhere in world strong enough to take the stink of that skunk.

      1. Jonathon Green

        Re: And the man would be proud to hear it.

        Do I have to choose *one* of those alternatives? :-)

  9. HildyJ Silver badge
    Facepalm

    Gobs

    Always remember that at the base of the trellis is shit fertilizer.

    Sounds like an apt analogy for whomever was paid gobs of money to come up with this.

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