Some folks still don’t get it…
Apple’s number 1 “innovation” is proper long term support of all their products, so that you only buy a new device when technology has actually moved on, not just because a new model is out. If Apple were to follow the track of its competitors and lock new features behind rapid hardware repurchases, they’d lose their USP. It really is that simple.
The iPhone 5S came out in September 2013 and received its last update in September 2021. We’re not talking half-arsed stuff either. We’re talking about all the support for COVID exposure and the like, as well as all the newer apps. Mac Minis from that era will run Catalina which will still be good to go until October 2022.
I’m on an iPhone SE and here’s a list of recent notable improvements:
* Keychain 2FA codes now sync across devices (with E2E encryption)
* Transparent censorship resistance (for UK high court blocked sites)
* Automated private email forwarder integration across all apps (Hide My Mail)
* Full custom domain support for iCloud+ replacing Office 365 (at no extra cost)
* Various codec, image format and video frame rate improvements across the board
* The ability to pick an iOS branch and pin to it for extra stability without MDM
* Many enhancements to noise cancellation so that it’s safer to use while working
* Proper CoreAudio multi-device switching (Music on speakers but Swyx calls on AirPods)
* Better warnings about ISPs which try to spy on you at the DNS level (e.g. Sky Broadband)
* An actual way of managing my digital legacy (this completely replaces LastPass now)
* Cleaner reciprocal location sharing (Google retired this recently but Apple improved it)
* HealthKit now has better tracking of walking/running, eliminating the need for a fitbit
Most of the above has actually replaced paid subscriptions and/or third party apps with a cleaner, better integrated solution, saving me a lot of time and money over the long term. You don’t need to be a beancounter to understand why users still continue to use iPhones despite the “lack of innovation” being claimed.