back to article Samsung releases pair of jeans that can't do anything except cover your legs and hold a Galaxy Z Flip 3

With the exception of iPhone fans, have you ever bought a mobile and thought, "I'm going to base my entire identity around owning this item of cellular technology"? No? OK, well, don't tell Samsung Australia, which has partnered with Dr Denim, "one of Australia's most beloved jeans brands" apparently, to release the Z Flip …

  1. Simon Rockman

    No wrong

    So, I started by thinking you were wrong about this idea, but not as you may think that the Z3 Flip is a bad idea. I love mine. folding phones are A Good Thing.

    Nor are custom jeans a bad idea. I could be tempted.

    No the reason that this is not thought through is that, looking at the pictures, the phone doesn't fit in the custom pocket.

    1. Boothy

      Re: No wrong

      Yup, had to double take on the picture, it's not deep enough!

      Also seems to be in the wrong place to me. Sit down in a car, bench seat, waiting room chair, aircraft seat etc and the phones almost certainly going to fall out at some point, either immediately, depending on how tight the pocket is, or after a short while (especially in a car, train, plane, bus etc due to vibration).

      I have plenty of trousers (aka pants to left pondians), combats etc. that have pockets in that location, but they all have velcro, zip or button down lids precisely because things fall out if you don't!

      1. the Jim bloke

        Re: No wrong

        i spend a lot of time in airplanes - even throughout the covid restrictions, and the traditional pockets below the waist line simply arent accessable while stuck in a cramped airline seat.

        A professional pilot I met once had pants with the cargo pockets with the opening angled forwards - to be accessable whilst seated.

    2. Steve Button Silver badge

      Re: No wrong


      The whole idea is that people will take the piss out of them and laugh at them (and share on social media about how ridiculous / crap it is).

      Et voila! Free marketing.

      There's no such thing as bad publicity

      (mostly, unless you are Prince Andrew or someone like that)

      1. Yet Another Anonymous coward Silver badge

        Re: No wrong

        Or if your phones burst into flames on aeroplanes -

  2. Neil Barnes Silver badge
    Paris Hilton

    I was unsure from the article...

    Is it buy one pair of jeans and get a free phone? Or buy a phone and get a free pair of jeans?

    And what do you do with your phone while the jeans are in the wash?

    1. JDPower666

      Re: I was unsure from the article...

      Pop it in the pocket in your Galaxy Z boxers. Obviously.

      1. This post has been deleted by its author

    2. Mark 85

      Re: I was unsure from the article...

      It's seem like just a pure publicity stunt as they're only making 450 pairs of the pants. Perhaps they expect the pants to be come a collector's item more than the phone?

    3. KLane

      Re: I was unsure from the article...

      So what size(s) are they making these jeans in? Do they make them to order? For example, women's jeans come in at least 6 different cuts, not including size.

  3. lglethal Silver badge

    OK these jeans are utter tosh, but frankly I call bullshit on modern phones being the right size for regular pockets. My current phone (Sony Xperia X Compact) fits happily in my pocket. But now just 5 years later, the smallest available Android phone i have found is 2cm longer. Most are between 3-5cm longer, and at least 1-3cm wider. How the hell do you people fit those tablets in your pocket?????

    It never suprises me to see people walking around with phones in their a$$ pockets, because they will just not fit in the front pockets. Modern mobiles are not pocket friendly... And as for the 90's being worse - my Ericsson T28 fit beautifully into my pocket thank you very much...

    I will agree these modern Flip phones are crap though. I tried one of the Z Flip's out in a store just recently, and it just felt awful to use. I guess I'm just not the target market, but I dont need massive amounts of screen real estate, if I want to watch something I'll use a Tablet, PC or TV. If I want to play, I'll use my PC. All i want is a bit of light surfing on the go and something that will fit comfortably in one hand, and in my pocket. Is it really so hard Phone Manufacturers? Really???

    /End Rant...

    1. Joe W Silver badge

      Pocket Phrendly Phablets?

      Yeah, the author of the article seems to have either very different trousers or an older phone. Not too many can (comfortably) fit into the front pocket of my jeans. Cargo trousers, yeah, but I can fit like 10 cans of beer into the pockets of those (the proper army style camo ones).

      Problem is: we are a niche market, and don't replace our phones semianually ('cause we sat on them / bent them in the arse pockets).

      I would also like a dual SIM card, and a dedicated SD card slot. And the specs should not be utter shite (not do I need the latest and greatest, it's a phone, not a prosthetic for my self esteem!)

      1. Excellentsword (Written by Reg staff)

        Re: Pocket Phrendly Phablets?

        iPhone XR, 20 quid black jeans from Asda

        1. Yet Another Anonymous coward Silver badge

          Re: Pocket Phrendly Phablets?

          >iPhone XR, 20 quid black jeans from Asda

          Maybe for you hipster metropolitan-elite media types at el'reg

          With your brand label clothes and fancy coffee

        2. Anonymous Coward

          Re: Pocket Phrendly Phablets?

          Plus £200 for a flight to a country with an Asda in it.

      2. Totally not a Cylon

        Re: Pocket Phrendly Phablets?

        Just tested and my Iphone 13 Pro fits in every pocket of my CragHopper Kiwi Convertible trousers....

        Even that zipped one on the thigh pocket.

        Yes, they have a pocket on a pocket.....

        1. Doctor Syntax Silver badge

          Re: Pocket Phrendly Phablets?

          Your trousers convert into a Kiwi?

          1. Yet Another Anonymous coward Silver badge

            Re: Pocket Phrendly Phablets?

            No it's for when you convert into a kiwi - one of Marvel's lesser known super-villains

      3. Anonymous Coward
        Anonymous Coward

        Re: Pocket Phrendly Phablets?

        I have an A42. It fits most of my jeans except one pair where it digs into my stomach when I sit down and no I'm not pleasantly plump. A little podgy but aren't we all in later life.

    2. Boothy

      Have to agree, even my ancient OnePlus 3, which has a 5.5" screen, is small compared to many modern phones, and I have it in my back pocket whilst moving around as it doesn't fit comfortable in the front pocket when walking. (I wear jeans about 90% of the time out the house).

      It will fit in the front pocket at a pinch (ouch, literally sometimes!), and I tend to do this in crowded places, especially if pick pockets are known to operate in the area.

      And for ref, it's not like I have tiny pockets. I'm a 6' bloke with a medium (to slight comfy) build, and the jeans are just regular ones with normal sized pockets.

      All that's really needed, is for jeans makers to just make the front pockets deeper, so the phone sits on your flat part of the upper thigh, rather than next to where you bend at the top of your leg.

    3. RockBurner

      Absolutely agree.

      Previous phone was a perfectly acceptable size (Sony Xperia Z5 Compact), and even in a protective case it fitted very nicely in any pocket you could choose to mention.

      Decided I wanted a 'rugged' phone with a decent step up in spec from the Z5C and chose a Ulephone Armor 8 Pro, feck me it's HUGE. And it's not the largest thing on the market either (I deliberately chose a screen as small as I could with the other requirements of better spec than the Z5C)

      Its getting rather difficult to find any phones with a decent spec and a screen under 6".

  4. Red Ted

    Sony Walkman

    I recall a story (sorry, no citation) that the walkman was first marketed as fitting in a shirt pocket, but it didn't, so the Sony sales staff were issued with special shirts with slightly larger pockets that it did fit in!

    1. MiguelC Silver badge
      Thumb Up

      Re: Sony Walkman

      Not the Walkman, but close enough, it was Sony's first transistor radio

      1. Yet Another Anonymous coward Silver badge

        Re: Sony Walkman

        Little known fact, the poacher's pocket on a Barbour jacket was created to take Babbage's portable analytical engine - which was never launched

        1. adam 40 Silver badge

          Think! Pad!

          This is a great idea and I'm going to seq a pocket on my Levis for my Thnkpad!

  5. My-Handle

    So, let me get this straight.

    They've declared that this phone is the best thing since sliced bread, that it's the fashion statement of the year (not being in the slightest bit fashion-conscious myself, I am not able to categorically refute this, but I somehow doubt it). Having declared this, they've decided that absolutely anything else isn't worth carrying around because this phone is simply better! So they begin redesigning clothing with -one- pocket, that fits precisely -one- thing, pointedly removing any other utility from the garment.

    How narcissistic can they get?! Like, almost every pair of men's jeans created today are built with decently sized pockets because clothing manufacturers like wasting cloth?

    At least they'll only be wasting 450 of them, rather than thousands.

    1. A. Coatsworth Silver badge
      Thumb Down

      Narcissism has nothing to do with it. As someone already mentioned, we are talking about the bloody thing, and by transitivity acknowledging that the the stupid folding phones exist.

      Mission accomplished for Marketing[1] Martinis all around!

      [1]Yes, I know that this comment is part of the problem, so I avoid writing the brand and model.

    2. adam 40 Silver badge

      Not _every_ utility after all they also keep your cock and balls safe and sound.

      1. EVP

        Hi there, thanks for the tip!

        — Marketing

  6. Anonymous Coward

    Buy the jeans and get a free phone - there's a huge flaw

    These jeans clearly need to have two special pockets. Why? Because only diehard fans will bother buying them and they've already got one of these phones - so they need a second pocket.

    1. John Brown (no body) Silver badge

      Re: Buy the jeans and get a free phone - there's a huge flaw

      And, with only 450 pairs of these jeans being made, surely people will need more than one pair? Otherwise they may have to resort to putting their Galaxy phone into a non-approved pocket which may void the warranty.

  7. Hero Protagonist

    Leftover pants

    As a reward to the marketing team that came up with this idea, they will be gifted with any pants that remain unsold. And as punishment, they will be forced to wear them.

  8. ShadowSystems

    UtiliKilt FTW!

    Plenty of cargo pockets to store stuff, belt loops to hang stuff from, & best of all is when worn commando allows a decent mooning to uppity weirdos that insist on wearing (tight/skinny) trousers.

    You get bonus points for wearing a sporran made from the scrotal sack of a large bull & storing packs of munchies inside-- see a pretty lass, reach into your sack, & hold out a packet of mixed party legumes while asking if she'd like to snack on your hot & salty nuts! =-D

    *Runs away before someone decides to remove mine with a set of pruning sheers*

    1. Yet Another Anonymous coward Silver badge

      Re: UtiliKilt FTW!

      Not sure, the AC in the server room is cold and breezy.

      My northern genese allow me work in their in a t-shirt but not sure I want a freezing blast up the trossachs

      1. Yet Another Anonymous coward Silver badge

        Re: UtiliKilt FTW!

        Sorry for the gibberish, typing on my phone while making coffee.

        But I do want a "tactical sporan" for work. Something in black ballistic nylon with molle pouches.

        1. Anonymous Coward
          Anonymous Coward

          Re: UtiliKilt FTW!

          > But I do want a "tactical sporan" for work. Something in black ballistic nylon with molle pouches.

          Ah yes, nylon... Mmmm! There's nothing like a quick blast of static electricity across the medallions to set you up for the day.

  9. NightFox

    "Except the fact that your correspondent's regular-sized pockets hold a phone, wallet, vape, and keys all at the same time on every trip outdoors"

    Completely missing the point. All you NEED is your shiny Samsung phone. Wallet? Samsung Pay. Keys? IoT door lock+app. Vape? Galaxy Note 7.

    1. Yet Another Anonymous coward Silver badge

      I think Samsung phones have the included vape by default

  10. Inventor of the Marmite Laser Silver badge

    "So we've leveraged Dr Denim's style credentials"

    Bollocks of the purest kind.

    1. Doctor Syntax Silver badge

      I suppose the jeans cover those as well.

      1. Jimmy2Cows Silver badge

        Hang on there! The article mentions nothing about the ability to store bollocks. I'm therefore assuming the male model in the image is kind of like Action Man in that regard.

  11. imanidiot Silver badge
    Paris Hilton

    "Who needs big pockets?"

    Given the deafening squeeing that happens any time someone of the fairer sex finds a garment with ANY pockets and the volume of that squeeing seemingly directly related to the size of those pockets, I'm guessing everyone.

    -->Probably wondering where she's going to put stuff

    1. Yet Another Anonymous coward Silver badge

      Re: "Who needs big pockets?"

      We can't let women's jeans have pockets for the safety of the universe.

      Have you seen how much stuff they keep in their bags?

      Imagine if they had jeans with 5 pockets - it would result in a blackhole consuming the Earth.

      1. Doctor Syntax Silver badge

        Re: "Who needs big pockets?"

        Yup. I alternately get "why do you have so much stuff in your pockets" (house and both car keys, wallet, loose change, almost redundant comb and hankie) and "just feel the weight of this bag".

        1. Poncey McPonceface

          Re: "Who needs big pockets?"

          Why do you carry around keys for both your cars with you? That's pointless. You can only drive one at a time.

    2. Denarius

      Re: "Who needs big pockets?"

      not only that but shirt pockets are too damn small.

      Phone on pants pockets !! They get bent or smashed when on tractor, motorcycle, boat or plane and inaccessible at all times. I want safari style shirts with big pockets top and bottom. (You thought I was going to write big breast pockets, didn't you ?) Carrying a phone in top pocket essential for ease of access and security. I use it as a backup navigation device when flying gliders. Easy access needed if I need to fire up XCSoar, but no, android smart phones are getting bigger with crappier daylight invisible screens. And yet the b* stylists are making all pockets smaller. Even my new emergency services shirts and jackets have smaller pockets and we usually carry a fair bit of stuff. Oddly, belly slack increased to merkin proportions. Kevlar motorcycle pants ditto. I digress.

      In keeping with tenor of article, practicality is swept aside by clueless designer droids. You want a differentiated product that buyers will want ? Daylight readable screen. Dell did it once, Sony Experia good second. All others are a failure. Minimize Google snoopware, maximise backup and recovery to local storage, either PC or SD card.

  12. Andy Miller

    Trouser version

    Surely these should be "Z Flip 3 Pocket Denim 1"?, which sounds like the pools results.....

    1. Yet Another Anonymous coward Silver badge

      Re: Trouser version

      I believe they are both rappers

  13. Mark 85

    This news....

    My only reaction ---------------------->

  14. Doctor Syntax Silver badge

    "dropping the price ... and positioning them as statements"

    Shirley positioning them as fashion statements would require raising the price.

  15. JDPower666

    Judging by the pic you have to be pissed to wear (or perhaps BUY) them. The work experience kid who thought that promo pic was a good one needs sending back to school ASAP.

    1. Yet Another Anonymous coward Silver badge

      And yet it's being shown for free on Global Britain's premier hang-out for technology super-influencers

      1. Totally not a Cylon

        Where we all seem to be making fun of the idea/idiot who came up with it.....

  16. Doctor Syntax Silver badge

    "design jeans that shake up the pocket norm"

    Are you allowed to do that in public?

  17. Howard Sway Silver badge

    "I'm going to base my entire identity around owning this item of cellular technology"

    That's a pretty accurate description of how about 75% of my colleagues behaved when the first iPhone came out.

    This little gimmick however, is just pants.

    1. lglethal Silver badge

      Re: "I'm going to base my entire identity around owning this item of cellular technology"

      "This little gimmick however, is just pants."

      We prefer the term Trousers over here...

  18. Stuart Castle Silver badge

    Why not make pockets bigger? I don't understand the problem with big pockets. If you have them, and don't fill them up with stuff, they aren't going to take much more space than small pockets. Indeed, a larger pocket may be an advantage because it gives you space to carry other, more important things, like your keys or purse/wallet/cards, without having to carry a coat or bag to keep them in.

    OK, so nowdays, your phone probably can take the place of your keys, cards and wallet, but with the best will in the world, that is *really* not a good idea.

  19. Kevin McMurtrie Silver badge


    Hold on, Reg, people DO want folding phones. Who says they don't wish their current phone snapped open to double the screen size? People just don't want folding phones with the limitations of current technology and Samsung. I, personally, don't want a phone that needs OEM pants.

    1. John Brown (no body) Silver badge

      Re: Foldables

      Agreed. Although I'm not sure if I want a standard sized phone that folds in half or a standard size phone that opens out to double size. I can think of situations where both one or the other would be of benefit to me. Maybe I'll wait for a 10" tablet that folds twice into 1/4 size :-)

      Better yet, something the size of a large, fat fountain pen that pulls apart down it's length, unrolling a flexible A5 sized screen.

    2. the Jim bloke
      IT Angle

      Re: Foldables

      I am not interested in a foldable phone, my 6.2" phablet is adequate for phone use.

      Where I do want to see the technology deployed, is in laptops.

      15" seems to be becoming the standard, but even 17" screens are becoming harder to read as I age.

      Plugging in a 2nd monitor is the default response, but that brings in the same issues of dragging multiple pieces of hardware around or doing without, if there is not a free monitor available at your point of use.

      1. IfYouInsist

        Re: Foldables

        Behold the Expanscape Aurora 7:

        1. Poncey McPonceface

          Re: Foldables

          Crikey, that's bonkers – if real.

  20. Missing Semicolon Silver badge


    The awesome thigh pocket contains a smaller, elasticated-top pocket for your phone. It stays in, and the velcro flap on the outer pocket guarantees it.

  21. Matthew Elvey

    Wow, surprised that such a sad product / topic has such great commentary!

    ("... Vape? Galaxy Note 7."

    "T28" - yes I remember mine almost 'fondly'.

    "Et voila! Free marketing"

    UtiliKilt joke

  22. ecofeco Silver badge

    And the world becomes even dumber

    The stupid, it burns... a hole in your only pocket.

  23. Sleep deprived

    Who needs pockets? Not them for sure

    I find amusing that the young models in their ad belong to the generation to whom a phone is a natural extension of the hand, never to be stowed away.

  24. Cederic Silver badge


    Ironic that you cited your own article's comment of "despite the lack of features like waterproofing" and didn't notice that it was referring to the previous versions of Samsung's folding devices, not the ones named in this article.

    The Z Flip 3 is waterproof, to reasonable (for a phone) tolerances.

    It's also awesome if you want a nice small phone that fits easily into your pocket. I've noticed all the people that assure me their 6" screen behemoth fits into their pockets never actually carry it there; my phone stays in my pocket when I'm sat down too, as I'm not a slave to it.

    The folding screen does have its disadvantages and I wouldn't recommend it for everybody but so far I'm really happy with it.

    1. Excellentsword (Written by Reg staff)

      Re: waterproofing

      Thanks for pointing that out ;)

  25. Terry 6 Silver badge

    Utter bollocks

    Pure click bait adverrtising stunt. And El Reg seems to be deliberately letting them, by putting the only 450 pair bit at the very end.

    I read this article. Fool me once............

  26. Triggerfish

    Looks like a pickpockets dream TBH

    That's not going to keep your phone for long, but you'll be able to find it again in the local pawnshop at least.

  27. Cuddles

    A lot of people

    "With the exception of iPhone fans, have you ever bought a mobile and thought, "I'm going to base my entire identity around owning this item of cellular technology"?"

    Consider the connection between these two statements - "For a time in 2019, folding phone fanaticism gripped the industry, with world+dog" and "No one cares anymore. We're all a bit haunted by the events of '20/21". In other words, when folding phones first appeared, an awful lot of people were interested in having them. When the opportunity to be seen having one was no longer there, suddenly they all lost interest. Apparently there are quite a lot of people who base their identity on non-Apple tech enough to only want things when they're able to show them off to everyone else.

    1. Ken Hagan Gold badge

      Re: A lot of people

      Surely it is more a case of "when no-one was allowed out, so we could all use a proper cimputer with a keyboard and big screen, everyone lost interest in phones".

  28. Littlefirby

    Folding phones are not new...

    Who remembers the old clam shell phones.... the Motorola StarTac... the slimline Motorola Razr.

    Foldable phones have been done before and were hugely popular at the time for offering a form factor which provided the same functionality as their full sized siblings... today however people who want them want to have more screen real estate than the current phones allow, or they want the same screen size in a smaller sized device when not in use.

    For my part my S21 fits nicely in the front pocket of my jeans and has enough screen for me to do what I need on the move. In the future if there is a folding option which proves to be robust and either gives me a bigger screen from the same or similar size to my current device or allows me to halve the unused device size when not in use, then I will likely board that band wagon again having been a fan of the older folding devices... one things for sure though... they can keep their 1 pocket jeans and I will stick to having pockets that I can use for multiple purposes and not just to store my tech!

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like