back to article No swearing or off-brand comments: AWS touts auto-moderation messaging API

AWS has introduced channel flows to its Chime messaging and videoconferencing API, the idea being to enable automatic moderation of profanity or content that "does not fit" the corporate brand. Although Amazon Chime has a relatively small market share in the crowded videoconferencing market, the Chime SDK is convenient for …

  1. Death Boffin
    Big Brother

    And he scores!

    Very chilling thought: What happens when they tie this into your social credit score?

    1. Pascal Monett Silver badge

      Re: And he scores!

      Simple : welcome to China.

      1. NoneSuch Silver badge
        Thumb Up

        Re: And he scores!

        A not so well known tip:

        If on-hold on a modern voice activated PBX for an excessive time period, drop a swear. The queue system will take that as a ticked off customer and put you in the #1 spot. Works remarkably well.

    2. The Man Who Fell To Earth Silver badge

      Re: And he scores!

      Life will then be Special.

      We're all Special now.

  2. Fr. Ted Crilly Silver badge

    Boiler will be pleased...

    Sgt. Pinback : [In a prerecorded diary entry, Pinback is giggling to himself as he speaks to the camera] I went up to Doolittle in the hall today... and I said -

    [a subtitle reads "DELETED"]

    Sgt. Pinback : - Doolittle... and he said -


    Sgt. Pinback : - and I said, well -


    Sgt. Pinback : - and he didn't get it!

    1. b0llchit Silver badge



  3. ShadowSystems

    Belgium that for a Belgium-snogging lark...

    They can just go Belgium themselves with a Belgium-Belgiuming Belge-Belgy-Bele-Bele-Belgium donkey. You b know it'll never Belgium work & we'll Belgium-well get around them no matter what they Belgium do to stop us. Belgium them with a pointy stick...

    This argument through absurdity brought to you by Belgium, Jujunta sunglasses, & the makers of MindBleach.

    1. b0llchit Silver badge

      Re: Belgium that for a Belgium-snogging lark...

      I salute your profanity and dare to face the music (/me puts on his Joo Janta 200 Super-Chromatic Peril Sensitives).

    2. ecofeco Silver badge

      Re: Belgium that for a Belgium-snogging lark...

      Sorry? Who do I order a Pan Galactic Gargle Blaster from around here?

      1. b0llchit Silver badge

        Re: Belgium that for a Belgium-snogging lark...

        ...a Pan Galactic Gargle Blaster...

        Belgium is a beer country. Where did you think the profanity came from? A PGGB will just kill you, if you are lucky. Belgium is much worse.

    3. I ain't Spartacus Gold badge

      Re: Belgium that for a Belgium-snogging lark...

      You stupid Ghent!

  4. elsergiovolador Silver badge

    Behind the scenes

    There is very likely lobbying going on behind the scenes that every platform that allows users to publish comments should be required to use such API.

    They need to be quick, because the number of people in power who do not understand technology is shrinking and the young blood will need bags of money to get convinced.

    That being said, content upload filters are just around the corner.

    When people were not able to speak freely, they started developing their own languages, not understood by oppressors.

    1. Chris G

      Re: Behind the scenes

      And my wife said I was wasting my time learning to speak Klingon.

      ghopDu'lIj yIlo' censors!

      1. elsergiovolador Silver badge

        Re: Behind the scenes

        The only good thing about it, is that in countries were such oppression took place, the art flourished. People got drive to become more creative.

  5. LiamSmith2155

    Well, no swearing does sound good, I mean most of the time its like war scene in the comment section

  6. LiamSmith2155


    Well no more swearing now i guess XD

  7. heyrick Silver badge

    We ought to discuss this in a nice friendly pub in Penistone, and then maybe catch the train to Scunthorpe (via Shitlingthorpe), while watching Arsenal play on streaming. Later on, we can visit Titty Ho, Twatt, Wetwang, and Bitchfield.

    Note for non UK readers - these are all genuine places in Britain.

    1. Fr. Ted Crilly Silver badge

      hey you didnt get to Shitterton on the A35....

    2. steviebuk Silver badge

      We could have a meal and admire the nice view from Devil's Dyke also.

  8. Anonymous Coward


    So no critical comments about AWS or talk of competing platforms?

  9. PassiveSmoking

    I'm guessing people from Scunthorpe will e in for a fun time.

    1. I ain't Spartacus Gold badge

      No they won't. They live in Scunthorpe.

  10. Cuddles

    human moderation is hard

    No it isn't. This keeps getting repeated by the big companies who get in trouble for not moderating things properly, but it's just a blatant lie. Human moderation is incredibly easy. It's not cheap, because employing people costs money, but that is the only factor preventing them from doing it. What keeps not being mentioned is that you are not entitled to a profitable business. Would paying enough people to properly moderate the likes of Facebook, YouTube and Amazon's tat store mean they are no longer profitable? Maybe. Tough luck. Lots of business ideas turn out not to be viable.

    1. I ain't Spartacus Gold badge

      Re: human moderation is hard


      To be fair, human moderation is hard, at scale. Getting a couple of decent mods together can be incredibly effective, because if they're doing it full time, they can get through an awful lot of work. You can also get consistent results.

      Particularly if you've already got a good online community like say El Reg.

      Getting a large team of mods together, all of roughly equal quality is much, much more difficult. Firstly you need them to learn the culture of the site you're moderating. With a small team, that's much easier as you can recruit from people who already know it.

      Then you have to consider that if you're moderating say Facebook, there isn't even one community. Something like Youtube is easier, but Facebook has lots of different kinds of pages, groups and communities. And covers everything from families organising parties to political parties.

      Now you need to get your large team of moderators to be consistent. Now you have to add in multiple languages across multiple countries and cultures. Now you've got a big headache.

      I've no sympathy with the big tech companies. They've got the cash to do this, apart from maybe Twitter. But let's not pretend that it's either going to be easy or cheap. Or that they won't make lots of mistakes doing it.

  11. IGotOut Silver badge

    We see you tried to use...

    .... ****.

    Here are Amazon's Choice Sex Toys instead.

  12. You aint sin me, roit


    Prick? Melons? Beaver?

    And of course pussy.

    Context is everything and we know these algorithms aren't as clever as they think they are.

    Also, humans adapt. Take away our naughty words and we'll just use innocent ones in a naughty way. Knobs.

    1. KBeee

      Re: Cock!

      On another forum in the "Films & TV" section, we were having problems discussing a Japanese TV drama called Yoshitsune.

      Soon found out that Yoshi tsune and Yoshi-tsune worked.

    2. Anonymous Coward
      Anonymous Coward

      Re: Cock!









  13. steviebuk Silver badge

    So..... this like Facebook's bullshit "AI" filter (algorithm but managers love the term AI)? When a colleague told us at work "I've been suspended from Facebook for a few days. Because I said I had some lovely faggots the other day". The "AI" thought he was using a homosexual slur as clearly America doesn't eat faggots and clearly because American is the only language Facebook's "AI" understands.

  14. Giles C Silver badge

    From the article


    you can also use Comprehend for profanity, but you will need to train your own model." Comprehend is used for detecting a social security number.


    Erm detect a social security number isn’t that just a regular expression on the text input before it is accepted considering it is a standard format

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