but I don't think this is progress
I beg to differ.
Sure, this is very obviously billionaire boss playtime, but on the other hand we have three groups of people (Brandon, Bezos, Musk) trying to tackle the problem of getting "up there" in different ways. There will be setbacks, there will be failures, and there will be successes. These companies are doing it themselves, and they have to please "the boss" and not a bunch of beancounting politicians, so this gives them a greater freedom to think outside the box.
I mean, who the hell thought of landing a rocket the right way up. Along came SpaceX saying "hold my beer, I'll show you how it's done".
Playtime? Yeah. But progress too. And since they seem to be in a bit of a willy-waving contest, we might see things heating up a little from this point on. Branson has been on about space for years (decades?), and now he has competent and capable competition, so he's going to have to up his game if he wants to stay in.