take a page out of GDPR for enforcing fines
Facebook's revenue for 12 months ending June 2021 was $105bn (up ~40% YoY).
Fines of $5.5m + $22K ... I don't think Zuck's team will even bat an eye. In fact, if anything, this would embolden them to even care less about carrying out such malpractices in your country in the future.
Take a page out of the GDPR framework where the fines are decided based on the proportion of yearly revenues. Doing facial recognition without consent.. shame on you Facebook.