Re: I don't understand this ..
Intel hasn't been a major player in the flash SSD world with Samsung and Crucial, never mind even WD, wiping the floor with them. Intel went way too high end for far too long, believing that customers were willing to pay top dollar for a performance advantage that ended up reduced to a consideration of poor value-for-the-dollar thanks to relentless and aggressive R&D development by the other players.
Read that as Intel's flash systems have never been cheap under the assumption of absolute performance. But fewer and fewer people are willing to pay top dollar for the constantly shrinking delta of that performance, as the overall performance of the entire flash market that Intel devices play in is now so acceptable that there are many choices, at several lower price points, that one will be happy with.
They lost the game and are, wisely, stepping out. Has nothing to do with "quick win", just the opposite, get out whilst you still have some type of value left.