"costing the company billions of dollars"
Oh, so there's going to be a very small dent in the pile of gold in the vault, then ?
Poor little thing.
Apple reported record revenue in Q3 of its fiscal 2021, but admitted it is being hit by industry-wide component shortages – and things are only going to worsen in the quarter to come, costing the company billions of dollars. Cupertino's latest financials for the three months ended 26 June paint a rosy picture, with revenue up …
It will just cause purchases to be delayed. People looking to buy a Mac or iPad have already made their decision between "Mac vs Windows" or 'iPad vs Android tablet" so they won't be lost sales for Apple (especially since Windows PCs and Android tablets are affected by the same shortages)
It will just cause some purchases to be delayed, but they won't be lost. The only "cost" is in terms of next quarter's results being lower than they could be, but some future quarter's results will be higher than they otherwise would have been.
The fact Apple is able to sell iPhones in such numbers despite the shortages show how well they've managed their supply chain and purchase agreements for their #1 product.
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