Lead by example
Can't Apple lead by example and start using their supreme technology to help workers do their job from anywhere?
What I mean by that, is surely the retail workers could work through FaceTime? Just place a tablet on the counter and let the employee interact with customers that way.
When last time I was in Apple store, the whole thing could have been done remotely. I talked to sales rep, got seated, spent 30 minutes waiting for them to come back, when they came back they said what I want is not in stock so I left.
I mean I get that some people are on the fence and would like a salesperson to gentle push them into purchase, so if something goes wrong they have someone to blame.
Imagine alternative scenario where Apple stores don't exist. Your parcel comes in. You unbox the laptop and it automatically FaceTime to a salesperson. Same experience but in the comfort of everyone's home.