Re: I'm typing this on a Moto G8 power
@Gene Cash ”As much as I hate Google/Apple, this was more of a Microsoft own-goal.”
I disagree, Microsoft could have done better but their real problem was lack of apps. To do better IMHO they should have marketed to their strength’s integration with business and windows.
But to address the app deficit they would have had to write some of the more popular apps themselves. Sure, they could they are a software company after all. But that is Microsoft other companies would not have had the skills and money to do that.
To be honest all iterations were nice 7, 7.5, 7.8, 8 and 10. I have had all and in most cases the apps continued to work across iterations, I am still running apps purchased on 7 on my win 10 phone.
The reason Microsoft stopped was due to the fact they did not get more than 2.5% of the market. It was not a mass exodus it was more a lack of uptake by app makers.
The point is if Microsoft could not break into the market even with the resources they had there is very little chance that anyone else can.