Bring the profession along?
"The engagement exercise was trying to bring the profession along with the process and have its buy-in...."
In other words, to persuade medics to stop complaining about the government breaching the privacy of patients in respect of the most sensitive categories of personal data (as defined by statute). The principle seems to be "demand it loud enough and often enough and they'll eventually give in".
But of course, regardless of objections, it'll happen anyway, and, interestingly, we've already been told that the "opt out" we've been offered will at some point be "replaced" by another - i.e. will cease to be respected, so we'll have to go through the process again under whatever terms we're then thrown. I'd be delighted if someone with sufficient resources were willing to take this whole issue to the Supreme Court.