Charm offensive
I don’t think Apple are doing themselves any favours with this charm offensive trying to look like they are the good guys. It looks like the Judge has already seen through this with his question on apps like Epic’s subsidising the free apps. Yet still they continue this strategy.
15% on app makers who are below a certain revenue level does not look like helping smaller app makers it looks like they are ripping off the bigger ones. An app maker on 30% who generates twice the revenue of an app maker on 15%. If they were charged the same % of revenue generating twice the revenue gives Apple twice the money taking 30% means Apple get 4 times the money. The costs to Apple having the App in their store, security review etc are the same no matter how many sales there are.
Now 90% of transactions Apple don’t take a commission means that the app makers generating 10% are paying to support makers of apps that generate 90%. Looks like the few are subsidising the costs of the many. Some of those many are generating more revenue having an IOS app than Epic. Uber for one and Amazon way more than anyone else.
That does not make Apple look like good guys. It makes them look like dictators who with absolute control of the store can do what they like. Extort certain sections of the market gamers and game makers so other sections get cheaper or free apps.