Re: Self preservation society
So personalised adverts inserted into the TV show?
Of course. Don't forget the UK experience of wall-wall soaps, medicated or otherwise is but one part of the total Bbc experience. So outside the UK, unsuspecting viewers are already treated to Bbc content splattered with ads. Ok, using 'Bbc' content in the loosest sense because that might be content from iTV, C4 or just Bbc staff moonlighting as independent producers.
..every audience member can access every experience, regardless of what device they have at home... they might have an old smartphone or smart TV.
As long as that experience is carefully controlled and curated by one of the Bbc's tentacles. It's been struggling with irrelevance as our nation (and Bbc's worldwide nations) have found there's life outside of Aunty's medicated-soap scented warm embrace. The feckless yoof haven't been watching Woke.. I mean Bbc3, even after that was cruelly forced online. This obviously leads to an existential crisis because if young people don't buy TV Licences, the Bbc's jacuzzi of cash starts to dry up, leaving just a scummy soap ring around the edge.
So as usual, it induldges in technofetishism in an attempt to chase that audience. It'll offer exciting and innovative new features, hastily borrowed from other streaming services. Want X-ray? you can have Z-ray! It's like that Prime thing, but better, because this is from the Bbc! Even better, once indies are locked into that ecosystem, content will work best on iPrayer! Dear Worldwide customers, don't think about selling direct to Netflix, Prime, Discovery/HBO, we'll deliver your content for you! Trust in Aunty, Aunty knows best!
But such is politics. Rather than making content viewers want to watch, the Bbc's content to polish it's turd. You don't want stuff like The Witcher, or Altered Carbon (s1 anyway), you want Eastenders in VR! And dear Americans, you don't want to be thinking of subbing to HBO/Discovery, you want Bbc America.. AT&T, won't you spare a coin for your watcher? Aunty needs you..
But that's enough rant. Two things stand out. One is if this happens, there'll be even less excuse not to turn the Bbc into a subscription service. It's been desperately trying to avoid that for the last couple of decades, even though it happily uses subscription outside the UK. But the UK has always been it's cash cow thanks ot the TV licence.
The second is the audience engagement features may reveal something the Bbc's also been in denial about for decades.. Hello viewer! Are you there? Please just swipe left if you're out there, we're lonely..
Biting the hand that feeds IT
