back to article Feel like you've been sucked through your vendors' pipes? ServiceNow's marketing has you in mind

Trust enterprise software CEO Bill McDermott to pick the right man to lead his marketing. Megalomaniac, eccentric, prone to linguistic sleight of hand and always promising the impossible, Willy Wonka has been selected by ServiceNow as the figurehead of its latest campaign. Under the slogan, "Digital workflows optimize how …

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