I've had a couple of LG phones and they were both really good. Cheap, simple, did everything I needed from them... and as such probably had absolutely paper thin profit margins compared to the "We've put this 4k display into a 6 inch device so we can charge you $1000 for a 'feature' that you can't possibly make any use of." brigade. That's got to be another problem - my current (LG) phone is 4 years old and I see absolutely no reason to replace it. It does everything I need it to do. "Smart" phones look increasingly stupid from where I'm sat, and I'm sure it's not just me.