And who's next, the power company?
The people pushing the Backpage prosecution have had their targeting system off for a while now. This is really becoming about threatening and shaking down any business that dares to defy the mob when these activists park them on some companies lawn. While I respect the judges decision to allow part of the case to proceed I hope the Salesforce lawyers eat the plaintiffs and their attorneys for lunch. I'd pay the plaintiffs more sympathy considering the issues at the core of this, but the people behind this have consistently gone after the highest profile targets instead of the worst offenders. Both Craigslist and Backpage had paid content teams pulling down ads for actual underage and trafficking victims, and provided support to law enforcement to get actual convictions. The activists actions also helped shutdown the network of sites that women were using to protect them from harm by providing a database of dangerous or abusive johns. They activists sued unsuccessfully over and over, and in most cases the operators were eventually successfully silenced that way.
These policies may have allowed them to gain media visibility and settlement money, but they have gotten vulnerable people killed in the process, and that's not something they should get a pass on.
Backpage is unique for the majors as they made the mistake of communicating back and forth with the people taking out ads in ways that undercut their position as a neutral ad platform, which they could have maintained. Instead their support reps got caught on record "helping" people re-work copy to meet their content policies. That made them liable as well, and in that regard good riddance. That said there are still hundreds of smaller, sleazier, and more exploitative adult personals sites that have been churning out ads this whole time. Some even made contributions to the anti-Craigslist and Backpage legal efforts to help wipe out their rivals. Perhaps those sites should be a priority, instead of going after the back office service providers of a site that was already shut down for years.
Salesforce provides an online CRM database, which its customers fill. This isn't even a section 230 issue in the manner of Craigslist or the other sites that have actually been taken down, which are publishing publicly accessible information. These people want to be able to punitively force 3rd parties with no direct or specific involvement beyond the fact they are a business and offer a service to the public at large, one that is NOT part of the production or publication of the actual offending companies criminal enterprise. By their standard the plaintiffs could go after Dell or the power company. There is some case for allowing suit against web hosting or entities supporting the publishing of these adult listings, but a CRM database for internal use by staff isn't like an AWS or Rackspace instance(and they aggressively cancel those kinds of customers already) that is potentially part of the publication infrastructure of the offending ads.
We'll see what comes of this in trial eventually, and Salesforce can afford to fight it at least. Unless there is an email chain showing actual knowledge of the criminal use of their CRM system this should be a loss for the plaintiffs. Salesforce shouldn't be obliged to take a customer like Backpage, but they shouldn't be drug into court over it either. If the public want to put pressure on them there are plenty of (and effective) ways that don't include the dangerous idea of using the courts go after tertiary parties with no actual involvement in a criminal enterprise.