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back to article Has Amazon finally gone cuckoo? Bezos' behemoth turns to crowdfunding for Alexa-powered timepiece

In less than three decades, Amazon has taken a wrecking ball to dozens of industries from retail and groceries, to logistics and web hosting. And now it's settled on its next victim: the cuckoo clock industry. No, really. Amazon is dipping a toe into an sector most keenly associated with lederhosen-wearing artisans toiling in …

  1. PhilipN Silver badge

    Linked Amazon page says:

    Currently unavailable.

    We don't know when or if this item will be back in stock.

    but also says :

    #1 best seller in clocks....

    No wonder Bezos is richest on the planet.

  2. boblongii
    Flame

    You are having a laugh

    The richest man in the world wants me to fund his latest idea?

    If Jeff agrees to fun my mortgage I might consider it.

  3. msknight

    With the look on that clock....

    ...I wouldn't even give them a fiver. Not exactly a shining example of classic design, is it?

    1. adam 40
      FAIL

      Re: With the look on that clock....

      It looks like the cuckoo doesn't move either! Rubbish!!!

  4. Paul Herber Silver badge

    I can help ...

    I've got a few spare cuckoo clock parts here. I can give Amazon the bird.

  5. Persona Silver badge

    Market Research

    It's an interesting way of seeing if there is a market for gadgets that "probably" no one wants.

    1. Anonymous Coward
      Anonymous Coward

      Re: Market Research

      I beg to differ, I think it's a test to say if Amazon brand is strong enough to make lots of people part with their money, not for a service, not for a product, but for a promise of. And if it does, well, new business opportunity ahoy...

  6. Anonymous Coward
    Anonymous Coward

    Punters can "back" one of the projects by pre-ordering it.

    but this is only natural! I mean, why would YOU pay design and development costs, when you can sell, at practically no cost to you, the IDEA to many, many people who will then pay YOU to develop this idea into a product, they'll promote it for YOU for free and then, voila - you have a product that makes YOU money. And if it doesn't? Well - you paid nothing, you took no risk, you take no blame. Genius! It reminds me of another idea, already painted over, on a bus. That sold well to people who wanted to believe it was a real promise and, well, they have only themselves to blame to take it either literally, or semi-literally, right? ;)

    1. Graham Dawson

      Re: Punters can "back" one of the projects by pre-ordering it.

      It worked for Star Citizen. You can still buy drawings of a spaceships, for lots of money, that they promise to build into the game one day.

  7. Anonymous Coward
    Anonymous Coward

    "The Smart Cuckoo Clock is powered by four C-type batteries, and requires another Echo device to work"

    You mean, it's a dumb cuckoo clock with an Echo stuck on the side? Or is the Echo the pendulum??

    1. Anonymous Coward Silver badge
      Childcatcher

      Not even that. It's a clock with a bluetooth hands-free kit built in.

      1. doublelayer Silver badge

        Or, more precisely, a clock with a Bluetooth hands free kit in which is locked down so you can't use it as a standard Bluetooth device and clock. Its Bluetooth functionality only works if you connect it with a separate Amazon device which already does almost all of what this does. If you don't have one, then the audio part will be useless. I'm not sure, but I think it might also not even set the time. It might have a manual mechanism for that though.

  8. Diogenes8080

    Wrong perspective

    Build It is the product being launched here. The clock is test data, though I am surprised that Google did not lead with an item more likely to obtain overwhelming support. Possibly the intention is a negative result.

    1. Graham Dawson

      Re: Wrong perspective

      This was my thought as well. I'd suspect the clock is deliberately stupid to get column inches.

      Oh look, it worked.

    2. David 132 Silver badge
      Happy

      Re: Wrong perspective

      "Google"? ITYM Amazon.

      Wrong multinational all-embracing morally ambiguous behemoth. Easy mistake to make.

    3. MattPi

      Re: Wrong perspective

      Indeed, this is to get people looking at Build It.

  9. Mike 137 Silver badge

    "Amazon ultimately wants to become the Everything Store"

    Amazon ultimately wants to become the Only Store

    1. Paul Herber Silver badge

      Re: "Amazon ultimately wants to become the Everything Store"

      'Store' is derived from the Norse word Storr meaning Large, so there is the target!

    2. David 132 Silver badge
      WTF?

      Re: "Amazon ultimately wants to become the Everything Store"

      Honestly, what surprised me the most about this article is the revelation that there are still products on Amazon that aren't cheap Chinese tat with multiple listings under different unpronouncable names that all look like someone mashed a Latin alphabet keyboard, and phony reviews.

      Amazon has been actively courting Chinese sellers for a few years now, even offering them a direct-to-the-West logistics service, and it shows. Shopping on Amazon is now just as much of a crapshoot as Alibaba.

  10. sebacoustic
    FAIL

    Lederhosen

    As a former resident of Switzerland I must protest in the strogest possible terms: Lederhosen are "a thing" in parts of Bavaria and Austria, in Switzerland, not so much. The artisans manufacturing the pricey goods for Zurich's tourist traps (Schweizer Heimatwerk) are actually often disabled people, it's a sensible programme to provide employment for the disadvantaged.

    1. Mr F&*king Grumpy

      yeah, and cuckoo clocks are from the Black Forest. Apart from that, all correct.

  11. Steve Davies 3 Silver badge

    Tu-tu El Reg

    you have been peeking at the Top Secret

    Amazon Plan for World Domination

    Old Baldy won't like that one little bit.

  12. Anonymous Coward
    Anonymous Coward

    Quite agree

    ... there's nothing fly-by-night about Amazon.

  13. NanoMeter

    Fools crowdfunding

    Like Amazon doesn't have enough capital to fund their own research development. Only fools will crowdfund this.

  14. Martin Summers

    Does the cuckoo pop out and say

    "Sorry, I didn't get that"

    "Sorry, I didn't get that"

    "Sorry, I didn't get that"

    1. Ken Moorhouse

      Re: Does the cuckoo pop out and say

      "Alexa order another Cuckoo Clock"

      ===

      With reference to Google: The plan might be to create Nest-like products and then to kill the real ones. Just like a real cuckoo.

      1. carlcaulkett

        Re: Does the cuckoo pop out and say

        Hi Ken, I've just stumbled across your account here by chance! I see that you are quite active on El Reg. Do you frequent any other forums? Anyhow, I hope you and the family are keeping well :-) (old skool emoji!)

        1. Ken Moorhouse

          Re: I've just stumbled across your account here by chance!

          Hi Carl and welcome.

          Don't tell me, you were searching for cuckoo and my name came up.

          (Fellow commentards at least seem tolerant towards my wacky sense of humour...)

          (Background info: Carl is a fellow veteran Delphi coder, from v1).

          1. carlcaulkett

            Re: I've just stumbled across your account here by chance!

            Great to reestablish contact with you; a bit more substantial than a fleeting encounter on an escalator at Victoria station (IIRC)! To be honest, programming is more of a hobby, these days, but I have been keeping an eye on go(lang) - it seems to be the sanest, least self-indulgent language out there - signs of "Singleton Factories" are mercifully thin! Fueled by government support, I have just enough income to eat on a day-to-day basis, and indulge my growing interest/obsession with electronic music. My current technical object of love is this beauty https://www.bitwig.com - I swear that finding Bitwig was as mind-blowing as discovering Delphi back in February 1995!

            Actually, if you need any command-line-driven text utilities, let me know! We could maybe do business!

            Oh, by the way, I switched to Apple Mac 4 years ago. I splashed out on a refurbished Apple Mac Pro (early 2009) and I swear it's the best computer I've ever owned. It;'s got 32 GB of RAM and I've tweaked it via http://dosdude1.com/mojave/ so that I can run macOS Mojave. (Seriously, let me know if you need any Apple Mac tech knowledge, I'm not too bad, these days!). I don't know if you've experienced Windows interpretation of Linux, but you should see the underlying OS of macOS which is basically FreeBSD ;-)

            Anyhow, please stay in touch, Ken,

            Cheers,

            Carl

            1. Ken Moorhouse

              Re: I've just stumbled across your account here by chance!

              Hi Carl

              Please contact me if/when you see this...

  15. WereWoof
    Trollface

    Hmmm

    Amazon - Cloud

    Amazon - Clocks

    + Cuckoo = Cloud cuckoo land!

  16. Nick Pettefar

    Cuckoo Clocks Are German You Dummkopf!

    Doh!

    Mann oh Mann, das ist so unwissend!

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