All has changed
So in the late 90s it use to be "Visit my website. Here's a link to my website. Come visit". That has been going on for years with people selling their services to get you in high search rankings etc.
Now it appears the news media is saying "Come to our website. Here's a link. Oh but you have to pay for that link now, to host that link. Then pay to actually get to the rest of the article behind a pay wall" well fuck off then, we just won't read your paper.