back to article It's just a pair of arrows. What could be more innocent than that?

Our journey across 12 festive fu-, um, screwups in our 12 Borks of Christmas (12BoC) series* nears its end as a Register reader regales us with an unfortunate choice of logo and a predictable Big Blue reaction. Today's story comes from a reader Regomised as "Naim." No, we don't know either - we suspect the Regomiser might be …

  1. chivo243 Silver badge

    I guess Kiss isn't part of the IBM family

    I never noticed the similarities between the S'es in Kiss and the SS from Germany until a German friend pointed it out, back when we were teenagers in the 70's.

    1. A.P. Veening Silver badge

      Re: I guess Kiss isn't part of the IBM family

      Just one example of the blatant American cultural insensivity.

      1. KittenHuffer Silver badge

        Re: I guess Kiss isn't part of the IBM family

        Nah, just proof that 'snowflakes' are not a 21st century phenomenom.

        1. A.P. Veening Silver badge

          Re: I guess Kiss isn't part of the IBM family

          Just try to show a nipple on American TV. And yes, I know exactly which cultural buttons to push on Americans and make them all behave like snowflakes.

          1. Symon

            Re: I guess Kiss isn't part of the IBM family

            Like the (possible) nip-slip in Psycho? The titles for that film were made by Saul Bass too...

      2. onemark03

        ... American cultural insensivity

        Not quite: more like sheer American ignorance.

  2. trevorde Silver badge

    Product Names

    Worked on a product which, after *lots* of thought from the marketing department, was named 'Pro-Clarity'. All the devs immediately googled the name, to find out that IBM had a product of *exactly* the same name! Irony was that the company was bought by Big Blue about a year later. Not sure if they renamed it because I left soon after the takeover.

  3. trevorde Silver badge

    Confusingly similar

    Worked on a product which the product manager, in his infinite wisdom, decided to call 'Xchange'. I pointed out that it 'sounded confusingly similar' to a certain Microsoft product but he was having none of it. Luckily, we only sold about 1 copy before it was canned.

  4. Daedalus

    Dry cleaning for fun and profit

    A company I worked for not too long ago did the classic "we paid for it so we're going to use it" thing regarding the new company logo they'd been sold by the usual kind of suspect. It was just the name in an ellipse with a swooshing red line on the edge.

    The CEO was apparently blind to the fact that such logos can be seen in the suburban US gracing many "mom and pop" establishments, including dry cleaners and petrol stations. The company probably shelled out a six figure sum to be counted in such distinguished company.

    1. Anonymous Coward
      Anonymous Coward

      Re: Dry cleaning for fun and profit

      The oil company BP wanted to establish service stations in the USA. They employed a PR company who advised that scientific studies had shown red and blue were the most noticeable logo colours - and they should change their existing one to that scheme.

      The BP people were taken for a drive to show them the effect. They stayed with their yellow and green logo which stood out nicely.against the sea of red and blue on the road sides.

  5. Mike_R

    ARA --> AXP

    The legend goes that DEC's Itanium was supposed to be nicknamed ARA until someone noticed a similarity to the Arabic and Hebrew word for fecal matter. The name became AXP and was suitably backronymed

    1. Anonymous Coward
      Anonymous Coward

      Re: ARA --> AXP

      The product named "Durex" in Australia is apparently a type of package sealing tape. In Israel in the 1970s it was a kitchen pan scouring pad.

  6. Tim99 Silver badge

    Regomised as "Naim."

    Perhaps the unRegomised name was Julian (Naim - Wikipedia).

    I had a NAP250 for >20 years, until I had to sell it because of illness, damn I still miss it.

  7. John Savard

    This Reminds Me

    I remember reading, from cover to cover, the controversial book about this issue.

    My impression is that, while the author felt strongly about the matter, and presented his case as a damning indictment of IBM, he also stayed true to the facts...

    and the facts he cited gave a picture of a company which, within the limits faced by a private company, did an exemplary job of doing everything it could to prevent misuse of its products, services, and technology by the Nazis.

  8. pirxhh

    For me, the striking similarity to the recycle logo would be more of a concern.

    The one "flash" does not raise any significant unfortunate association with me - and I'm a German in my fifties, definitely not taking history lightly. A double "flash" would be an immediate no-go here, of course.

  9. Mine's a Large One

    My favourite logo fail is still the logo for the Office of Government Commerce...

    1. Anonymous Coward
      Anonymous Coward

      All in the beholder's mind's eye. Like the David Frost TV satirical skit where he was interviewing a "clean up TV" activist of the Mary Whitehouse era. The interviewee claims to be able to denounce a programme just by seeing its title. His "filthiest" rated programme - and it is aimed at children? "Blue Peter".

  10. Wadjei9000

    It's just like Opel...

    I thought of one half of the SS too, but it really remind me of Opel

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