MongoDB loses its mind with marketing budget movie mania: Yep, it's choose-your-own-adventure Hackers with drop-down menus MongoDB has just found out what it can spend the marketing budget on, if not the usual fodder of canapés and international flights. The company you thought was just a common-or-garden NoSQL database slinger has turned out to be a bigshot movie producer. Or something. It has made a choose-your-own-adventure flick in the same …
At least that aspect of hipster tech startups was true.
But it's bullshit like this that causes the problem in the first place. Stop trying to attract people into tech by trying to make out that it's glamorous and cool please, it pollutes the job market with lazy privileged wannabes who don't have the real interest and aptitude to properly learn the craft.
Back when I was working for excessively boring bottom-of-the-barrel no-name City firms... well, one of them decided to make a superhero graphic novel. Because *obviously* wrestling with databases is *just like* causing massive property damage in the streets of Manhattan.
Somewhere, some poor sod had to draw multiple frames of a character in a superhero costume... sitting at a keyboard doing electronic stock trading. HEROIC!
Desperate attempts to attract attention, just like all those instagram "influencers". Shouting louder than the crowd used to get you noticed, but now so many people are shouting all at once that nobody can shout loud enough to be heard. Saving one's breath has the same result already.
This is so devoid of any true character or creativity. A shame to see money thrown away on prioritizing pretty visuals instead of the product itself. You would think somebody in the room at MongoDB would know this wouldn't actually resonate with a developer audience, but here we are...
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