back to article Marketers for an Open Web ask UK competition watchdog to block launch of Google's anti-tracking Privacy Sandbox

Google's Privacy Sandbox took another knock today as Marketers for an Open Web (MOW) wrote to the UK's Competition and Markets Authority (CMA) requesting a block on the technology's launch. The concept of "Privacy Sandbox" has been around for a while. The idea, when mooted in 2019, was an attempt by the Chocolate Factory to …

  1. Tom Chiverton 1

    I give up. what actually is this sandbox thing? Article needed a primer.

    1. fidodogbreath

      It's a metaphor. The sandbox itself represents the Internet as the box your cat shits in. The cat represents user-tracking adspy networks. The sand is end-users' privacy.

  2. Anonymous Coward
    Anonymous Coward


    Google is Big Brother V2020 (and V2015-2019) and is looking at being BB V2021-2060

    Google already owns a significant part of the internet. Get used to it people. Your lives will be beholden to them for decades to come as the extend their reach into other terrorties.

    That isn't to say that they don't have competition in the 'We know more about you than anyone else' race.

    Facebook and Amazon are working hard to get to where Google is today.

    Use any of them any your life is fair game. They will slurp, digest and store every little facet of it in seconds.

    Support those who don't want to sell/slurp/use the picture of your very existance that you and others leave all over the internet.

    1. cyberdemon Silver badge

      Re: Doh!

      Yes, and don't forget Microsoft, Apple, TikTok, Alibaba, and the CCP..

      Google removed the "don't be evil" from their corporate charter some years ago.. It feels like a long time.

      I agree with you, but for some reason your post made me hit the downvote button.

      1. sabroni Silver badge

        I agree with you

        but for some reason your post made me hit the downvote button.

  3. Greybearded old scrote Silver badge
    Big Brother

    Both Gamekeeper and Poacher

    No conflict of interest there at all.

  4. Alumoi Silver badge provide strong privacy for users while also supporting publishers...

    Well, that's easy. Stop tracking us!

    By all means, show all the ads you want but let me block them if I want. And never, ever, track me.

    Heck, I can even live with a landing page on every site asking me if I want ads or not with plain yes/no buttons.

    After all, people want to see ads, right?

  5. jonha

    If Google in 2020 (or 2021) releases or implements something with "Privacy" in the name, even the most non-cynical person in the world will have a cynical thought or three flashing through their mind.

  6. Pascal Monett Silver badge

    "people's changing expectations around how data is collected"

    People's expectations are not changing. No one is using the Web and expecting to be hunted and tracked like a wild animal. Most people absolutely do not realize what is going on behind that FaceBook icon.

    The only thing that is changing is that some people are now telling the others what is happening, so people are waking up and deciding to not allow their lives to be utterly plundered.

    1. Greybearded old scrote Silver badge

      Re: "people's changing expectations around how data is collected"

      I'd say we expect it, but don't consider it acceptable. The creeps are finally coming to realise that, but still want to be creepy.

      At best this is an attempt to make water not be wet. As a bonus (for Google) it reserves tracking powers for them alone.

    2. Doctor Syntax Silver badge

      Re: "people's changing expectations around how data is collected"

      "No one is using the Web and expecting to be hunted and tracked like a wild animal."

      Not quite no one. But would any of us in the not quite part believe anything different of Google?

  7. IGotOut Silver badge

    If Google proposes improvements to privacy...

    ... when it comes advertising, file under "Trash"

  8. Just an old bloke

    De-Google your life. It's the only way. make it hard for them and your information worthless.

    1. fidodogbreath

      Someone keeps trying to use my long-dormant but still existing Gmail address to sign up for dating sites and casino loyalty programs. Maybe one day I'll turn off my ad blocker and see what effect that has had.

      Or not.

      [edit] PS: +1 for disengooglement.

  9. Richard Jones 1

    I'm not a Chrome User

    Since I am not a Chrome user this should not affect me directly, though I have a concern it may wash out further. I do not want to be tracked, so I happily use tools to limit that action. If people want to throw adverts at me, I am not happy but if I can suppress them or ignore them that is just about OK on my PC. What I hate are those prat-verts that take over with shouty 'messages', that have the effect of telling me to leave the damned site and never return.

    I usually leave the sound off to get relief from that abuse.

    I find mobile web browsing useless much of the time, with limited home reception it takes half a day to load and that is where adverts kill the point completely. Yes, I do try to use Wi-Fi when in range, but walls sometimes limit that option. Outside it would impact my data usage so the advertisers can take a long hike over a tall cliff.

    1. tiggity Silver badge

      Re: I'm not a Chrome User

      @Richard Jones 1

      Maybe try blokada on your mobile -

    2. Missing Semicolon Silver badge

      Re: I'm not a Chrome User

      Enjoy your Chrome-less browsing while you can. All browsers will be Chromium soon. Even Firefox.

      1. fidodogbreath

        Re: I'm not a Chrome User

        All your browser are belong to us. Make your time.

  10. Howard Sway Silver badge

    Marketers for an Open Web (MOW)

    I suspect they don't want it to be THAT open. As in "make it really easy to stop all tracking and advertising at me" sort of open for users. More an "everything is open for us to track and spew ads at" sort of web.

    Manipulators for an Open Wallet in other words.

  11. ThatOne Silver badge

    We take the matters raised in the complaint very seriously

    > We take [...] very seriously,

    When you hear that specific turn of phrase, you know they don't give a damn and want you to know it.

    The best known example is "we take the security of our clients very seriously", used to explain you can't be bothered to waste any money on security.

  12. Anonymous Coward
    Anonymous Coward

    How sweet

    Somebody thinks that the UK is actually relevant in the global Internet.

    1. JDPower Bronze badge

      Re: How sweet

      Too obvious. Must troll harder - 1/10

  13. John Robson Silver badge

    Finally I agree with something Google are doing

    ""Google's new technology has nothing to do with privacy, and everything to do with moving the whole digital advertising industry off the open web.""

    That would be great, unfortunately I assume they'll be trying to continue in different ways, but the browser team and the ad team have always been somewhat at odds...

  14. Claptrap314 Silver badge

    It's not even a fig leaf

    I've not bothered keeping up with PS, but last I saw, advertisers were permitted to store up to 64 binary pieces of information about an individual in a not-a-cookie. Huh. 2^64 is how much times the number of people on the planet?

    The cost to advertisers, which will be substantial, is that they are going to have to maintain all that information about us on their systems instead of our system storing it for them. But at the base level of the technology, this does precisely 0 when it comes to denying individual identification to advertisers. It might (might!) marginally speed things up because only a single number is being sent to the ad networks instead of some version of War and Peace.

  15. Arthur Daily

    Vendor (Monopoly?) Determined Master Slave relationship

    The UK watchdog does not get it. And the UK Taxman is not going to be getting it either. At least France has decided untaxed rivers of gold need tax reform.

    Now the poor end user is in a master slave relationship. Apple Google and Facebook determine the rules, and the front door 'take' on the walled xgardenx plantation. The UK need to insist there will be no baked in vendor chosen exceptions, and the end user can control ALL settings. They should also realize taking away cookies will enhance and extend Googles monopoly. If Google sets a pricing structure around its replacement, when all cookies were once 'free as in no cost and no permissions/paid gateways' then embrace and extend has enhanced global serfdom.

  16. eldakka

    So, they're trying to MOW Google down?

    I'm sorry, I'll get my coat.

  17. Rich 2 Silver badge

    I dispair

    Really. This kind of crap has been going on for decades now and NOTHING has been done to legislate it out of existence - it just shows how useless governments and regulators are

    I have a strong feeling I'll be able to post the same thing in 10 or 20 years time (if we're here at all, that is)

  18. Strahd Ivarius Silver badge

    moving the whole digital advertising industry off the open web

    so it goes to the dark web?

  19. FlamingDeath Silver badge

    If I search google for online computer game cheats, there are paid advertisements.




POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like