Yes, but no, but ....
Start with my gut feeling and you can decide to read further, or not. The article feels technofobia-esq..... Video is part of the interaction, we don't talk to each other f2f with our eyes closed why when we are virtual would we do the same?
First the Yes: I agree, interoperability should be there and the likes of Synergy Sky are addressing this, at least on an enterprise scale.
But: for telephone numbers we have the e164 plan, and internationally agreed scheme, and governed by various organisations globally to keep telcos in check. Video is usually your email address and although these are governed at a domain level to an extent, they are in no way comparable to e164 numbering.
No: Video has a place, interoperability aside. It can not replace F2F or physical social interactions but it can and does augment conversations. This I believe is split into two camps, work and play.
Work: When you are on an audio only call, you go on mute, cut the grass, go shopping etc; you are not paying attention to the call, especially if like me you can only really do one thing at a time. Video helps the end user to concentrate on the task at hand. Video also provides an insight into body language that you can only hear from audible sighs in an audio conference, where as eye rolls, frowns, shrugs are all automatic reactions that video allows us to see and react to. If I am presenting to a large audience, I can change the talk track form this body language, I cna also gain interest from where my audience is looking.
Play: If I judge this by the number of idiots I see walking around supermarkets on facetime with the speaker on (No ear phones) I think you are in the minority; people want the video. Conversations with the new work force, gen Z is generally limited to 30-60 seconds; they don't have the staying power for a long conversation, so you receive blitzed short full immersion conversations. Video is required for this, look at their utilisation of snap, they send audio clips to each other instead of typing a response... Video is here to stay.
Finally, there is a market for video, it is in the meetings and conferencing space, just like YouTube, video adds more than just a flat written document, or recorded narration. Lighting and appearance is being understood and VC is evolving; look at Amazon and the face lights, ring lights, back drops etc, the market is supporting and growing to increase not reduce VC usage.
"Dr. Emmett Brown : [holding Marty's video camera] No wonder your president has to be an actor. He's gotta look good on television." - We are all in this position now, our presence helps support and promote attention and whatever it is we are trying to communicate.