SAP cloud swells its topline, but profits slide
Cloud migration good for margins, CEO says
Databases
23 Apr 2024 |
In pursuit of growth beyond its back-office enterprise lair, SAP is forking out for Emarsys, a customer engagement software company. The purchase target's technology produces "hyperpersonalized omnichannel engagements", which sounds lovely. Without disclosing the financial details involved, SAP CEO Christian Klein said …