@CrackedNoggin
I've rowed back somewhat (see above) - I take your points also.
I guess it can't be easily codified - which was my point about Bill and Melinda - any hard rules that would catch "monumental shit" above, would catch B+M also.
It's beyond my simple commentard analysis, there are loosely-defined quantities like decorum and professionalism (as mentioned in the piece) at the heart of it..
The truth is, authority and seniority do require you to act appropriately, you are in a position of trust, and the remuneration reflects this.
Here in the UK you can be debarred as a solicitor, or struck-off as a doctor, for a single "driving over the alcohol limit" offence, in your private time.
Probity, they call it, and it covers pretty much anything that might bring the profession into disrepute, even a series of "honest" adulterous affairs - god forbid if they were employees also.
So, two cheers for Google, well done - even if a bit late.
It's all in stark contrast to the recent Facebook whistleblower case, where the rare charge of "bringing the company into repute" was brought...