back to article That long-awaited, super-hyped Apple launch: Watches, iPads... and one more thing. Oh, actually that's it

The tagline for today’s Apple product launch event was “time flies.” How ironic given 2020 feels like it's been a decade long. Expectations were inevitably raised. And what did we get for our patience? New watches, a refreshed iPad and iPad Air, and… that’s about it. Watch this space Apple’s third-quarter successes were …

  1. Robert Grant Silver badge

    TouchID remains stubbornly present in the iPad Air

    You mean it'll work when I'm wearing a mask? What a good idea.

    1. Hubert Cumberdale Silver badge

      Ah, I was wondering why the watch had an altimeter, and then I read this and was reminded that everything ends in "Air" now. Seriously though, how often does a normal person actually need an altimeter?

      1. Robert Grant Silver badge

        Now marijuana is legal in most states, it's helpful to know how high you are.

      2. Korev Silver badge
        Boffin

        >Seriously though, how often does a normal person actually need an altimeter?

        A barometer makes things like stair climbing much easier to detect.

        I guess Apple also want to fend off brands like Garmin who sell to sporty people.

        1. Cederic Silver badge

          I'm not sure they have much to fear. My Garmin watch told me I walked 5 km at 80m under sea level yesterday. I know Lincolnshire is relatively flat but it isn't flooded!

          1. Hubert Cumberdale Silver badge

            Ah, you made the mistake of getting the Garmin Ariel edition. It thinks that everything's better down where it's wetter (which, I've just noticed, sounds like a much more dodgy lyric now I'm an adult).

          2. Brewster's Angle Grinder Silver badge

            "In total, the Ordnance Survey says there is about 10 sq km just below sea level, including Glebe Farm, Engine Farm and Round Decoy Farm. They are located east of Stickford, between the A16 and A52. " [SOURCE]

            So 80cm below sea level is a possibility...

            1. Hubert Cumberdale Silver badge

              (I upvoted you solely for your handle, which I've not noticed before.)

        2. Hubert Cumberdale Silver badge

          To be honest, I don't think I'd be relying on the altitude reading from an iDevice to tell me when to open my parachute...

          1. Hubert Cumberdale Silver badge

            To the downvoter: seriously, would you? When they can't even get something as simple as DST right? I'm not just Apple-bashing; I'd be suspicious of anything that needs a microprocessor to perform such a simple task. I'd take a decent analogue dial over anything requiring coding if it could be the difference between adrenaline rush and person pancake...

            1. Anonymous Coward
              Anonymous Coward

              And how does that analog dial tie in to digital apps that need to know the info?

              If you want an analog watch, buy an analog watch for heavens sake.

              1. Hubert Cumberdale Silver badge

                Anonymous coward anonymously misses the point. I'm not interested in apps that need my altitude – I just want to know when to open my parachute; the dial I was referring to was an altimeter, not a watch...

          2. 2+2=5 Silver badge
            Joke

            > To be honest, I don't think I'd be relying on the altitude reading from an iDevice to tell me when to open my parachute...

            Yes, but it's so robustly made that just one second after impact it will tell you that your altitude is "minus one feet" and 14 seconds after that it will tell you that your blood oxygen level is 0%.

      3. Anonymous Coward
        Anonymous Coward

        Altimeter, why?

        How else would Apple customers know whether they're upstairs or not?

      4. Anonymous Coward
        Anonymous Coward

        With a name like Cumberdale, I would have thought that you might be familiar with the concept of hill climbing, even if you don’t do it yourself?

      5. Anonymous Coward
        Anonymous Coward

        I don't know, maybe in a health app it's useful to know how high you are to work out elevation gained etc.

    2. Stuart Castle Silver badge

      I'd like to see Touch ID come back, at least as an option.

      Note that I do actually like Face ID, and the apparently much reveled notch on my iPhone XS Max really doesn't bother me, but with the current need for masks, and bearing in mind that I think mask wearing is something that isn't going to go away. for a long time, I think all mobile companies need to re-evaluate the use of face recognition., with a view to possibly going back to the Fingerprint recognition.

      1. Lexeus

        For the prices they charge, I don't understand why they don't have both always.... The number of times I have picked up my phone and the fingerprint ID has failed must be atleast 50% of the time, why limit the device to only two options when they have 3 available?

      2. storner

        Touch ID ... ouch

        Fingerprint authentication is so horribly broken - the guys at Talos tried it: https://blog.talosintelligence.com/2020/04/fingerprint-research.html

        TL;DR version: All fingerprint systems can be bypassed with simple techniques. Two exceptions: Samsung's A70 cannot recognize any fingerprints, even valid ones. And the MS Windows implementation seems to work just fine.

        1. FatGerman

          Re: Touch ID ... ouch

          The wierd thing about Apple's fingerprint recognition is that it recognises my thumbprint for about a month and then refuses and I have to re-train it. Am I really growing a new thumb every month?

  2. doublelayer Silver badge

    Something isn't making sense

    "We also saw the same repetitions of Apple’s purported eco-friendliness, which will be put into practice by removing the USB charge cables from its Apple Watch line-up."

    Maybe it's just because I don't have one, but I was under the impression that most smartwatches, including Apple's, use a nonstandard connector so they can be more waterproof, smaller, and give their manufacturers an extra income stream from sale of chargers. Even if Apple's watches have always used the same connector, anyone who hasn't purchased one before won't have one and anyone purchasing one now probably got rid of the last cable when they gave it to the same person they gave the old watch to. It seems to me to be the cable least likely already to be available to users. Lightning cables, however, would already be available to anyone who has previously purchased Apple gear (and are more easily purchased at shops), USB-C cables are becoming more common and may soon start to accumulate, and Micro USB cables can be found in quantities of five to ten in any closet in my home (or my family's homes). Am I just wrong about Apple's watches using a cable type specific to that unit and they're more common than I thought? If not, what are they thinking?

    1. tip pc Silver badge

      Re: Something isn't making sense

      "I was under the impression that most smartwatches, including Apple's, use a nonstandard connector"

      Apple's watches charge wirelessly, the current charger is magnetic and the watch locates itself on the charger. i use a night stand i got from amazon for ~£15 a few years back that charges both my watch & phone wirelessly (induction?)

      an example of what can be had for not a lot, ok more than £15 but.......

      https://smile.amazon.co.uk/FDGAO-Wireless-Charger-Charging-Station/dp/B087LY8CDJ?ref_=ast_sto_dp

      1. groovyf

        Re: Something isn't making sense

        Don't suppose that green/blue light can be turned off, or brightness reduced can it? It looks like just what I need, but those things can light up a bedroom in the dark like Blackpool Illuminations!

        1. Anonymous Coward
          Anonymous Coward

          Re: Something isn't making sense

          > Don't suppose that green/blue light can be turned off, or brightness reduced can it?

          Do you not have access to a black marker pen?

        2. Anonymous Coward
          Anonymous Coward

          Re: Something isn't making sense

          If it's anything like the Garmin it will turn off when it's not on your arm so it's not going to be lighting anything up.

    2. diodesign (Written by Reg staff) Silver badge

      Re: Something isn't making sense

      The power adapter / cable isn't included. You get the wireless charging gizmo that you place your watch on, but there's no USB power adapter in the box to feed power into that gadget.

      C.

      1. doublelayer Silver badge

        Re: Something isn't making sense

        Ah, that makes a lot more sense. Thanks for the clarification.

      2. Neil Barnes Silver badge

        Re: Something isn't making sense

        Is there any feel for how efficient the power transfer is on wireless charging (also on phones, of course)? I don't recall seeing any numbers but the coupling constant must be pretty low.

        1. Anonymous Coward
          Anonymous Coward

          Re: Something isn't making sense

          I remember seeing numbers indicating about 70-75% efficiency (aka worse than using wires).

        2. Cuddles Silver badge

          Re: Something isn't making sense

          It's pretty bad. Not likely to be particularly significant to individual electric bills, but having billions of devices using 30% more power than necessary is an interesting choice for a company apparently eager to tout its environmental credentials.

          1. Brewster's Angle Grinder Silver badge

            Re: Something isn't making sense

            OTOH at the rate my mum breaks charging ports, it might generate far less material waste.

            1. Snapper

              Re: Something isn't making sense

              Always the ladies!

              They think cables and ports are indestructible.

              1. Brewster's Angle Grinder Silver badge

                Re: Something isn't making sense

                Arthritic hands, astigmatic eyes, and teeny ports aren't a great mix. And it gets used so much it needs charging every day.

                I've just watched a video to repair it on youtube and it's 50/50 I'll bugger it. So one with wireless charging would be a plus.

          2. Steve K Silver badge

            Re: Something isn't making sense

            As the Apple Watch is waterproof to 30-50m then having no charging port makes a lot of sense....

      3. Insert sadsack pun here

        Re: Something isn't making sense

        Isn't the big upside for Apple here that they don't have to make separate SKUs for e.g. UK, Switzerland, US and Australia, each of which needs a different plug?

    3. Davegoody

      Re: Something isn't making sense

      The USB cable IS included, it’s just the USB charging plug that won’t be bundled....

    4. katrinab Silver badge

      Re: Something isn't making sense

      You get the cable, but not the USB power adaptor to plug it into. You probably have a large collection of them in your closets alongside the MicroUSB cables. I have one on my desk that takes 6 devices simultaneously.

  3. tip pc Silver badge

    understatement of the new decade

    "As a mid-ranger, it comes with a slightly more powerful processor, along with a marginally larger screen than Cupertino’s entry-level iPad. And that’s about it."

    the A14 is billed as significantly more capable than its predecessor and an indication of whats to come in the iphone 12 & next ipad pro.

    The A12 is pretty snappy in its own right.

    Arguably if your after an 11" ipad pro you'd be better off just getting this air as spec wise, other than the camera, its equivalent but a few hundred cheaper.

    the ipad is for the children, the air for mum & dad & the pro for those that don't want to lug a laptop but wait for the next pro don't buy a current one as the new air is as good if not better than this gen 2 pro.

    will be interesting to see the cpu scores when this hardware is available.

    1. diodesign (Written by Reg staff) Silver badge

      Re: understatement of the new decade

      Well, TBF the very next paragraph goes into the A14's leap in performance over previous generations.

      C.

    2. JDX Gold badge

      Re: understatement of the new decade

      >>the ipad is for the children, the air for mum & dad

      It's the kids who want to play games so they should get the higher-spec one. Mummy doesn't need extra CPU for mumsnet and Netflix.

      The bog standard iPad remains so bloody good that I cannot see any point.

      1. I ain't Spartacus Gold badge

        Re: understatement of the new decade

        I bought the Air, at Christmas. It had more memory than the basic, so once I'd upgraded that the price difference would have been smaller. Crucially though, it's thinner and lighter. Which in something I now hold for at least an hour a day is worth the extra money alone.

        The slightly bigger screen is also nice. It has the option to use the pencil 1 - but I've not been willing to blow £120 on one until I'm convinced that Apple now properly support handwriting in apps like email. I seem to remember that the next version of iOS might do this - but have lost track.

        I also use my iPad for games, so being faster was also nicer. I couldn't justify the extra money for the 13" Pro though, but was tempting.

        I can read on the iPad by zooming in - which means I don't need my reading glasses. So for me, even a marginally bigger screen is a bonus - but I'd suspect for most people that the downsides of the extra size outweigh the benefits of the bigger screen.

        1. AndyMulhearn

          Re: understatement of the new decade

          The slightly bigger screen is also nice. It has the option to use the pencil 1 - but I've not been willing to blow £120 on one until I'm convinced that Apple now properly support handwriting in apps like email. I seem to remember that the next version of iOS might do this - but have lost track.

          You don’t have to spar £120 to get pencil goodness, there’s a Logitech Crayon which can be had for £59.95 from Curry’s and works as well if you don’t want some of the more esoteric pressure/angle functionality, i.e. just for notes and stuff.

          I believe handwriting works everywhere but can conform once my IPP gets the iPad OS 14 upgrade later today...

          1. AndyMulhearn

            Re: understatement of the new decade

            Spar = Spaff, spotted after the 10 minute timeout for edits.

          2. Steve K Silver badge

            Re: understatement of the new decade

            The Apple Pencil 1 is down to £89 on the Apple Store now also.

        2. JDX Gold badge

          Re: understatement of the new decade

          Unless they backtracked, Pencil works on the regular iPad these days too.

          Fair point on weight savings for prolonged in-hand use.

    3. MOV r0,r0

      Re: understatement of the new decade

      the ipad is for the children

      It plays Fortnite then?

      1. Anonymous Coward
        Anonymous Coward

        Re: understatement of the new decade

        I guess you're trying to be a smart arse but yes it actually does although given the current spat with Epic it might not currently be available in the store.

  4. GreggS

    No mention

    of battery life at all?

    1. tip pc Silver badge

      Re: No mention

      10 hours for the ipad air

    2. diodesign (Written by Reg staff) Silver badge

      Battery lives

      In the words of Apple, "battery life varies by use." ie: here's a number, maybe it's what you'll experience.

      In short, according to Apple, the Watch Series 6 has an 18-hour battery life; the 8th-gen iPad has an "all-day" battery life; and the iPad Air has an "all-day" battery life.

      C.

      1. Anonymous Coward
        Anonymous Coward

        Re: Battery lives

        Here's hoping owners don't have a heart attack or lose all their blood oxygen during the 'dark period'.

      2. tip pc Silver badge

        Re: Battery lives

        Would have been great for an explanation as to how marginal an increase this is over the a13.

        Anandtech did an interesting dive into it.

        https://www.anandtech.com/show/16088/apple-announces-5nm-a14-soc-meagre-upgrades-or-less-power-hungry

        No doubt this air has a smaller battery, likely to offset cost and weight. Price did get a bump too.

        1. JDX Gold badge

          Re: Battery lives

          iPad battery has never really been a problem for 99% of users, unlike phones.

  5. J. Cook Silver badge
    Joke

    and an altimeter that’s constantly measuring readings.

    You know, for those of us that are worried that all the hot air in our heads is making us float off the ground.

    I'd be happy with knowing that I can buy that little coupler dingus for the gen 1 Pencil without having to either a) grovel to Applecare, b) grovel to someone at their genius bar, or c) buy one of the 84713 knock off clones on amazon. (or, for that matter, a new cap.)

    1. Dave 126 Silver badge

      I imagine an altimeter is more useful for a cyclist in California than for, well, most people in Norfolk. Hey, chill out, that was a observation about geography, not genetics, so don't drop a dead cow on me alright?!

      [For the benefit of American cousins, Norfolk is a part of the UK that is fairly flat, which may be why the car chase scenes from Bullitt were not filmed there. The practice of dropping a dead cow on prejudiced television presenters could worthy of adoption]

      1. werdsmith Silver badge

        Surely Norfolk is at Chesapeake Bay, Virginia and is all about a naval base and not much else?

        1. hmv Silver badge

          I believe that Norfolk (the English county) predates the naming of Norfolk, Virginia by quite a ways.

          1. Anonymous Coward
            Anonymous Coward

            Norfolk (the English county)

            the next thing you gonna tell us is that the name comes from some North folk, eh?! So how come Virginia's on the east coast? :D

            1. MOV r0,r0

              Re: Norfolk (the English county)

              The next thing I'm gonna tell ya is Brits don't pronounce the second syllable as folk, they pronounce it as <fx>click-brrrrrrrrrrrrrrrrr</fx>

              1. Claverhouse Silver badge

                Re: Norfolk (the English county)

                Actually, here out east, more like 'fuck'. As in Nor-Fuck.

                .

                Or for very elderly East Anglians of a rural bent: Noorrrrr-fuck.

                Norwich for them was 'Naaaar-ridge.

                1. Wayland Bronze badge

                  Re: Norfolk (the English county)

                  I used to live in Chumsfud Essex.

                2. A K Stiles Silver badge
                  Coat

                  Re: Norfolk (the English county)

                  I'd always thought that one was "Naaaarch".

            2. Rob Daglish

              Re: Norfolk (the English county)

              Virginia's on the East Coast? I am please for her, about time she had a holiday...

      2. Chris 244
        Alert

        Why no one likes the French

        -Fetchez la vache.

        -Quoi?

        -Fetchez la vache!!

        MOOOOOO!!!!

  6. Dave 126 Silver badge

    > It’s hard to take [ Apple's environmental efforts] seriously, though, given Apple’s computer line up... ...is largely designed to be impossible to repair and maintain.

    You can't analyse the environmental impact of a product range based upon how difficult it is (for an amateur to) repair alone - you would need consider reliability figures before you could arrive at any worthwhile conclusion.

    Your impact assessment should also include end-of-life issues, such as ease of dismantling for recycling, and the materials it is made from. This is much easier (read cheaper, therefore economically viable) if the device is glued rather than screwed, because glued devices can be passed through an oven and dismantled quickly. Lots of units of the same model also increases ease of recycling - like mass production in reverse.

    There are also other factors that I have no doubt neglected, such as repair by the manufacturer / vendor, ease of access to vendor's repair network, useful life of a fully functional product, etc etc.

    I don't have the necessary figures to make a meaningful assessment, so I won't try. But then neither does the author of this article.

    1. Neil Barnes Silver badge

      I'm an old luddite, and have never even considered an apple watch, nor anything similar. What I have bought recently, for about the same price, is a mechanical watch which (a) winds itself up using the movement of my arm - technology invented in 1780, (b) has a five year guarantee, and (c) can reasonably be expected to work, given necessary servicing every now and then, for the rest of my life... and probably my grandkid's life as well (my grandfather's watch still works from before WW1).

      Of course, all it does is tell me the time. But I am not wedded to my phone and for me the benefits of a smart watch simply don't register. I do appreciate that for many they do, but not for me...

      1. werdsmith Silver badge

        Clocks (or time displays) are everywhere. Watches need a new role.

        1. I ain't Spartacus Gold badge
          Happy

          Clocks (or time displays) are everywhere. Watches need a new role.

          I can't read those without binocculars. Watches are easier to carry...

          I can't read my oven timer from the kitchen table 3 feet away - so I admit I'm a bit of a special case...

          On t'other hand, when running for a train - you are correct that there is a clock on the platform. But not on the bridge to get over the line, or on the street outside - so I don't know if I need to run, walk or jog. I can get the phone out of my pocket, but then I might be dragging a case behind me or carrying a bag.

          Because I can't read them, that also means my house tragically lacks wall clocks. Thus my friends also require a watch. Well actually they complain that I haven't set the oven clock right - which I don't because I can't read it. So I'm forced to keep it correct...

        2. Wayland Bronze badge

          I stopped wearing a watch 25 years ago when I got a mobile. It's interesting they are trying so hard to get us to wear one again.

          1. FatGerman

            My friend's 11 year old: : What's a watch?

            Me : You wear it on your wrist and it tells you the time

            My friend's 11 year old : Why?

            I genuinely have no answer either. I haven't worn a watch since I was 15, and that was 34 years ago.

            I think I might be interested in an Apple watch though but only if it didn't function as a source of skin infections.

      2. Atomic Duetto

        Useful

        I was given an iWatch as a gift, would never have considered it before.

        It’s actually become the most useful Apple thing I have. I use it mainly as a wallet (tap and go pay), but it also allows me to read and send short messages, make quick calls, listen to music when exercising or in the car. It’s actually bloody useful and I find I don’t take my phone or physical wallet with me, or out of the backpack very often at all now.

        Yes, I was surprised.

        The health stuff (data) is interesting too, was quite surprised how my heart rate increases (doubles) with alcohol regardless of exertion or the multitude of heart meds I’m on.

        1. Steve K Silver badge

          Re: Useful

          heart rate increases (doubles) with alcohol

          Is that due to noticing the price increases of a pint these days...?

      3. Cederic Silver badge

        My fully mechanical watch will also tell me the date and has a built-in stopwatch. More expensive models can add further features if required.

        I still tend to wear my 'smart' watch instead. I like the way it tells me my heart rate at each point of a long walk, tracks my pace and plots all of this visually in my web browser when I get home.

      4. Steve Todd Silver badge

        If you ONLY want the time then may I suggest the Citizen Skyhawk AT rather than a mechanical watch. Charges it’s self via a built-in solar panel, checks against long wave atomic clock signals for accuracy (and can handle the switch to/from daylight savings time automatically because of that), needs little to no servicing and is cheaper than a good mechanical chronograph.

        Having said that, i find myself using the Apple Watch most of the time because of all the extra things it can do that a normal watch can’t. Pay for items or mass transit. Tell me the weather forecast (am I going to get rained on). Control the music I’m listening to. Tell me who’s calling my phone (and even answer or make calls if needed) without having to fish the phone out of my pocket etc. It’s surprising just how much you end up using it.

      5. Snapper

        Not well known, but if you are a consumer Apple (and anyone else who sells electrical do-dads) has to warranty their products for six years in England + Wales and five years in Scotland. All of them will, of course, tell you that the warranty is only one year.

        Show them this. https://www.apple.com/uk/legal/statutory-warranty/

        This is until BJ and co do away with 'Red Tape' in UK consumer law to please their friends in rich places.

      6. Anonymous Coward
        Anonymous Coward

        > which (a) winds itself up using the movement of my arm

        I bought one of those and only afterwards discovered that it has a hidden health function: I walk so little it ran down overnight! Unfortunately that particular manufacturer didn't have a normal windup version so I either had to buy a watch-winder or undertake "a 5km fun run" each morning.

    2. Anonymous Coward
      Anonymous Coward

      "You can't analyse the environmental impact of a product range based upon how difficult it is (for an amateur to) repair alone"

      Whilst reliability indeed comes into it, if a device cannot be easily (cheaply) repaired, then it is going to become electronic waste. When the battery in a pair of AirPod Pros fails, if it cannot be replaced for significantly less than the £250 cost of the headphones (remember, Apple used alcohol-resistant glue), then people will just buy new ones and throw them out. If they can't be repaired by "the shop in the high street", then the chance of it getting repaired at all drop, as most manufacturers charge a lot for repairs. The same is of course true of washing machines (call-out charge is half the value of a new machine), printers (set of ink tanks cost more than the printer), etc.

    3. Claverhouse Silver badge

      You can't analyse the environmental impact of a product range based upon how difficult it is (for an amateur to) repair alone - you would need consider reliability figures before you could arrive at any worthwhile conclusion.

      As the previous poster [ AC ] suggests, the most environmental device is that with as long, durable, life.

      Apple's environmental efforts have not been greatly admired, and grudging giving in to pressure, mostly from the EU, doesn't show heart and soul in best practices.

      In 2006, Apple announced it would end shipments to Europe of certain products, including the eMac desktop computer and the AirPort wireless access point, as non-compliant with the European Union Restriction of Hazardous Substances Directive (ROHS).[177]

      In 2007, Apple's Board of Directors recommended shareholders vote against proposals for adopting stronger environmental policies, like eliminating persistent and bioaccumulative toxic chemicals, assessing the phase-out of toxic chemicals such as polyvinyl chloride (PVC) and brominated flame retardants (BFRs), and adopting a stronger e-waste "take-back" and recycling program.

      .

      https://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.

  7. Anonymous Coward
    Anonymous Coward

    Look, look. More shiny stuff

    That’s all

    Nothing to see here

    1. Anonymous Coward
      Anonymous Coward

      Re: Look, look. More shiny stuff

      No innovation that's for sure and I like Apple stuff usually.

      Copy Fitbit, polish up our kit - has worked for a decade so why not..

      1. Claverhouse Silver badge

        Re: Look, look. More shiny stuff

        Innovation can only happen when somebody else has led the way.

  8. Sin2x

    A tablet without 3.5mm jack is rather worthless for the common task of movie watching.

    1. werdsmith Silver badge

      Haven’t needed a 3.5mm jack on slab for many years. Or any wired connection.

      1. Anonymous Coward
        Anonymous Coward

        Wireless headphones are WEEE waiting to happen due to the battery, as well as an annoyance waiting to happen (inopportune flat battery). Years ago I bought a very nice pair of (wired) headphones, with the intention of never needing to buy another set ...

        1. IGotOut Silver badge

          My wireless headphoned also have USB and 3.5 mm connectors. A fraction of the price and far superior quality to most fanbouy brands.

    2. Fruit and Nutcase Silver badge

      Wireless audio - for stand-alone audio/phone calls are fine - the experience is less than optimal when video is involved. I just can't be bothered with the tweaking necessary for proper a/v synchronisation.

  9. Anonymous Coward
    Anonymous Coward

    Curious where the author posts from if the Apple Watch 6's price equals a 'month’s mortgage payment'...? Extremely unlikely to be large parts of the UK I suspect ;-).

    1. Robert Grant Silver badge

      Yeah a $399/mo mortgage? I hate to say it, but I must.

      OK, boomer.

    2. anononononono

      Or bought 20 years ago...

  10. macjules Silver badge
    WTF?

    Wait a second ..

    Why no new shiny iPhone 11xs 11xPro etc? Come on Apple, all you had to do was to rebrand the iPhone 11, rebrand it and whip your Foxconn slaves harder to produce more.

    I hear the distinct sound of the rending of clothing and screams of dismay from the ranks of the fanbois.

    1. anononononono

      Re: Wait a second ..

      It's been expected

  11. tip pc Silver badge

    Weasel words

    Anyone else spot the weasel words used in this presentation.

    Comparisons like best selling equivalent price windows laptops etc etc.

    I’m in no doubt these iPads are equal or superior for their price. I’m really eager to see what’s next.

    The iPad Air is like a iPad Pro 11”. I’m gonna guess the pro 11” will disappear and the 13” will have a price cut.

    Really looking forward to the cpu scores and ifixit tear down.

  12. Anonymous Coward
    Anonymous Coward

    THIS IS THE MOST EXCITING TECHNOLOGY RELEASE ANYONE HAS MADE EVER!

    AND I AM SO EXCITED I CAN'T STOP SHOUTING!

    I WILL PROBABLY URINATE OVER MYSELF!

    ...AND I HAVE!

  13. IGotOut Silver badge

    Bloody Hell.

    Apple have noticed the EU.

    Several months ago.

    EU. Standard connectors and no chargers please.

    Apple: Waahhhhh have to make a special EU edition....more cost....consumers kose out...wahhhh (feet stamping)

    Roll on several months

    Apple: Look how eco and consumer friendly we are....no wasteful chargers and consumer friendly USB-C. Aren't we great.

    1. beast666

      Re: Bloody Hell.

      Apple will exist for a lot longer than the EU.

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