So much to unpack
"They now have a nutritional profile they can be confident in..." Nutritional profile? Does this imply if I look at it sideways, I will feel confident about it, but actually examining what it is straight on will lead to my questioning the product?
"high in good quality protein" Compared to what? Define "good quality protein". Is this intended to mean that there is little filler and things that are bad for you (sodium, bits of undesirable turkey and non-turkey that are being hidden by processing)? I mean obviously this product will be loaded with this, at least there is some good stuff in it and if we could just filet it out, then we would have a winner.
"lower in fat, saturates, salt and sugar" Again, compared to what? If it is in comparison to something truly terrible, then reducing the percentage of bad stuff down a point or two through the addition of sawdust* is not really a good fix, but it would make this statement factual.
* I am using sawdust as an example, not claiming that it is actually being used in this case. It has been used as filler in the past, especially in bread, but an internet search for "lean, finely textured beef" will provide results a bit more on point. Yum!