If they underestimate their figures...
...they can always blame it on a major cock up.
Australian personal protective equipment company Ansell has started pricing its condoms using a value calculated by analysing Google search trends. Ansell's bread and butter is protective products for industrial and medical settings. But the company also operates "Lifestyles", a brand that makes condoms, lubricants and " …
>Here's how: artificial searches for the relevant terms could send the STI Index sky-high and drive Lifestyles’ prices and profits low! Enough of that could see Ansell stock slide.
However others monitoring the "STI index" would see that the sales are about to take off and the stock is worth buying.
This does make you wonder though whether the marketers have misunderstood supply and demand ( supply stable, demand increasing: I know, lets *reduce* our prices ).
It's just a stunt.
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