back to article SAP to list Qualtrics, less than two years after convincing it not to list

German software giant SAP will float its data analytics subsidiary Qualtrics, less than two years after convincing the firm not to list itself. SAP purchased Qualtrics for $8bn in 2018, just days before the Utah-based firm's planned IPO. The purchase was seen as the capstone to then-SAP-CEO Bill McDermott's $26bn spending …

  1. CujoDeSoque

    So after spending 26 billion - what have they to show for it?

    Looks to me like they're trying to get some value. Can't blame them but it smells of desperation.

    1. Anonymous Coward
      Anonymous Coward

      Re: So after spending 26 billion - what have they to show for it?

      SAP are just blundering around in the dark these days. Cloud stuff isn't selling, so they're extending migration deadlines. Customers looking at other solutions due to the hassle of migration. It's slowly dawning on SAP that their customers really hate them.

      1. Marketing Hack Silver badge
        IT Angle

        Re: So after spending 26 billion - what have they to show for it?

        "It's slowly dawning on SAP that their customers really hate them."

        Arguably, that should read "It's slowly dawning on customers that SAP really hates them."

  2. dipole

    Don't think they are blundering around. They are undoing the damage done by Bill McDermott and control is back in Germany with the CEO taking his orders from the Founders. The product offering will become more coherent going forward.

    The markets are very bubbly at the moment so it is a perfect time to get rid of this Qualtrics POS and the spoofer Ryan Smith who managed to convince McDermott to pay 8Bn.

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