I look forward to the day...
... when 'personalised advertising' is not 'impeded.' We need it wiped out entirely.
"Google is ruining the web for everyone," says a peddler of surveillance, slow sites and drained batteries. To borrow a line from Sir Pterry, "There's enough brass in his neck to make a doorhandle."
Putting aside my resevations about Goggle and Faecesbook (and they are many) let's look at how they achieved their dominance. They both offered something people want, whether search or a way for non-techie folks to publish their thoughts. Then they charged with ads. Everyone else in the online ad industry is leeching off of what others contribute. Yeah, 'outsourcing,' blah, whatever.
I'd like to see somebody produce ads in the way that made Google their first billion. Discrete ads, clearly visible as such. No real-time auctioning. Can't see anybody going for that though, not sexy enough.