Anybody seen Jim Keller lately
https://www.bbc.co.uk/news/technology-53142989 (22 June 2020)
Apple has confirmed it will transition its Mac laptop and desktop computers to its own ARM-based processors.
The move means that Macs will run on the same type of chips as the firm's iPhones and iPads, rather than Intel's.
Intel had faced problems manufacturing its own designs, leading it to issue a public apology to computer-makers.
Apple's challenge will be to carry off the transition smoothly and convince third-party developers to update their apps accordingly.
"We expect to ship our first Mac with Apple silicon by the end of the year," said chief executive Tim Cook, adding that it would likely be two years before its full product line had made the jump.
Briefly back to 2018 when Jim Keller joined Intel. Who he?
[time passes ... Intel still fails to be a player in any significant market outside the IT director's domain, in particular in mobile, IoT, and other Windowless consumer and professional electronics...]
"Intel announced that veteran chip designer Jim Keller has resigned from the company effective immediately due to personal reasons.
Keller is the rare chip architect who has been involved in several of the most groundbreaking chip designs of modern electronics, leading teams that revolutionized chip performance at companies such as Apple and Advanced Micro Devices. He joined Intel’s Silicon Engineering Group as a senior vice president in 2018 in an attempt to help turn around Intel’s lagging designs."
"In 1998, he moved to AMD, where he worked on the Athlon (K7) processor and led the K8 project that disrupted Intel’s 64-bit Itanium chips and gave AMD its first foothold in the lucrative market for server chips. Then, in 1999 — as the dotcom bubble was growing — he left for startup SiByte, which Broadcom acquired in 2000 for $2 billion in stock. When the bubble collapsed, so did the value of that deal and Broadcom’s own hypergrowth.
In 2004, Keller moved on to head engineering at P.A. Semi, a startup focused on mobile processors. Then he moved to Apple in early 2008. Apple also bought the P.A. Semi team, which went to work on the A series processors for iPhones. That was part of Steve Jobs’ strategy to become independent from chip makers, and it turned out to be a brilliant move that saved Apple billions of dollars.
In 2012, Keller sensed a shift coming again. Advances in PC processors were slowing. He rejoined AMD to lead a new microarchitecture, dubbed Zen. AMD launched the first chips based on Zen in 2017, and for the first time in years the company is rapidly gaining share on Intel. In 2015, Keller left AMD and joined Tesla to work on autopilot engineering for the company’s electric cars."
[then he left Tesla ...]
go read the original articles please