Uber turns SaaS vendor with deal that bakes public transport authority into its app

If you need software to arrange on-demand transport, there’s a new vendor you might consider for your shopping list: Uber. Yes, that Uber: the scofflaw taxi-value-destroyer, reformed hive of wretched sexism , food-deliverer and believer that people who work for it aren’t employees until courts say so . The company’s new …

[Tom Chiverton 1]

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Pivot!

[Zimmer]

How deep are the pockets ?

From a perspective only gained from reading articles such as this it would appear to me that Uber are not charging enough to turn a profit.

So, by the use of clever software and cheap fares (and dubious employee status etc*) it would appear that their aim might be to undercut any competitor until the competitor goes away.

If the competition manages to obtain its own clever software then Uber may need very deep pockets indeed to survive.

*(Never happy when 'employees' are taken for a ride.) >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> It's the one with the hood...