"Google has promised Fitbit data won’t be used to fuel ads, that promise is not binding."
Well then, that pretty much sums it all up for the tech industry.
Australia’s Competition and Consumer Commission has flagged “preliminary competition concerns” with Google’s acquisition of wearables-for-fitness-tracking business Fitbit. The Commission (ACCC) today issued a announcement and Statement of Issues [PDF] that reveal it worries the deal “will allow Google to build an even more …
Google couldn't resist that temptation for long. If a future model can detect high blood pressure or cholesterol then Google's ad slingers would claim they are helping people by using that information to show them ads for statins and so forth. They'll claim it is a public service, that not showing those ads would be the opposite of saving lives!