"[using] analytics and AI on application log data"
Well that sounds interesting and I'm sure that it can help a lot, but only where there is a log. MS Office does not have a log. Outlook does not have a log (Exchange can, but not Outlook). So it looks to me that stuff that is logged concerns mainly networking and servers, not endpoint applications. I'd like to know how the AI statistical analysis machine can help make more efficient processes if it has no log to analyze on what people are doing in their Excel spreadsheets.
Because they are using Excel. A lot.