back to article AWS to double sales droids as Google, Microsoft's growing clouds threaten to gobble larger slices of Bezos' pie

Amazon Web Services plans to double its sales staffing numbers this year in the face of mounting competition and slowing growth. The hiring spree, reportedly announced in a sales meeting in Chicago in January, will bring in security, AI, and data analytics specialists to help AWS's sales staff answer technical questions from …

  1. Anonymous Coward
    Anonymous Coward

    10B growth rate

    AWS may be growing at a slower percentage rate than the others, but increasing revenue by 10B in one year is not insignificant. I would suggest that GCP TOTAL revenue is not close to 10b

    1. Dinanziame Silver badge

      Re: 10B growth rate

      The basic question is, will those businesses keep growing every quarter by this many millions (linear), or by this much percentage (exponential)?

      I guess the expectation is that growth in sales should be exponential — the fact that Amazon growth so little compared to its current customers would indicate they have trouble finding new customers.

      That is not a bad thing. Far better to have a three-horses race than a two-horses one.

      1. Steve_Jobs1974

        Re: 10B growth rate

        "I guess the expectation is that growth in sales should be exponential"

        You havnt heard of the law of big numbers then.

  2. Anonymous Coward
    Anonymous Coward

    Consider certain customer segments now fear AWS as a competitor, e.g. retail and now pharma.

    The more they move into traditional business the more customers are likely to jump ship.

    1. Claptrap314 Silver badge

      Out of the frying pan...

      I had not thought about the mindset of the typical SMB owner. They probably see AWS as a direct threat, and Google as one of several bad things.

      OTOH, m$ has an entire empire built on customers not realizing how badly they are being ****** ****.

      Having worked as an SRE at G, and paying attention since, I have little doubt that from an architectural perspective, G is way ahead for delivering reliability and scalability. I expect that by now, they have most of the design issues fixed. So, features & price. But m$ has Office. ****

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