It's calculated Apple leak time: Cheaper iPhone, laptops with proper keyboards, and, oh, a Tile competitor Ming-Chi Kuo, the analyst regarded as one of the most accurate soothsayers when it comes to Apple's product direction, is predicting a busy 2020 for Cupertino, with major refreshes across its entire laptop lines, as well as a new budget-oriented iPhone, and a greater selection of accessories. "We forecast that Apple's major …
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"Apple TV" turned to be a video streaming service.
And Apple toyed with the idea of making a computer that also worked as a TV but discarted it since anyone else who had sone it wasn't making any money from it. And back then the quality of TV on a PC was just terrible.
...but the SE replacement has been one of those rumours that is as enduring as Apple releasing a TV.
Yeah, but the difference is that I've finally updated, and it'd be just my bloody luck if Apple finally release an SE2 6 months after I upgrade.
I've been hanging on for years. Finally bit the bullet in October when my beloved 5S started to physically fall apart and ended up getting an XR when the price dropped after the 11 came out.
As mentioned above, tiny tracking devices that bip out a bluetooth beacon ID. The power of them being that if you buy into the service, and lose something that is tagged with a Tile, other Tile users can locate it as they pass. The user base is the important part really, and it's cross platform currently, Apple aren't really one for sharing, so they might do OK in the US where Apple devices are quite prevalent,(~55%)but elsewhere where the market is less saturated (Europe ~half that of the USA) the userbase, and likelyhood of a fellow subscriber passing your device is diminished. I suspect they'll hand out a freebie with new handsets to get the userbase invested, or build the tile technology into the new over the ear headphones, so they are harder to lose, and it'll be a no-brainer to sign up to the service.
The correct comparison is the number of Tile users versus the number of Apple device owners.
Tile has sold 25 million "tiles" since it was launched. Apple sold 70 million iPhones in the last quarter alone.
Therefore you have a far greater chance of a passing iPhone user finding your lost item than a passing Tile user.
Tile Competitor:
Functional Spec must include
- If Tile loses connectivity to the phone (I.e.) out of reach it raises an alert on Tile and Phone. Stops you leaving your keys at home or phone at home.
Tile is fucking useless in the above regard. All you can do is look for ‘missing’ stuff when in range or it could last see it.
Apple has probably has a rolling prototype of an SE2 always ready in the wings. They just don't want to release a cheap phone until they really are sure it's not stealing sales from the £1000+ range.
Someone is crunching number to work out if they'll make more money from more £400 phones or £1000 phones. I doubt it's more complex than that.
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