back to article Ireland's B.ICONIC snaffles Stormfront to become largest Apple reseller in the UK

B.ICONIC, the parent of one of Ireland's largest Apple Premium Resellers (APRs), is buying Stormfront – the UK Apple retailer that is, rather than the Aryan social network. The Irish group owns Compu b, which operates Apple stores across the Emerald Isle, as well as a concession in London's Selfridges, along with a trio of …

  1. Anonymous Coward
    Anonymous Coward

    The Aryan Stormfront is full of vitriol, and is best handled very, very carefully.

    But why did they chose to use the same name? It will only cause confusion on both sides :)

    Anon because I don't want a couple of Stormfronters on my case.

    1. Anonymous Coward
      Anonymous Coward

      Wise decision, they might force you to buy a laptop three times as expensive as it should be with a keyboard that will go wrong in a year.

      1. Anonymous Coward
        Anonymous Coward

        And it will be white

  2. Anonymous Coward
    Anonymous Coward

    Limited Range of kit

    Stormfront (UK) is only selling two models of the new 16in MBP and with no BTO option.

    To me there is no reason to use them over Apple themselves.

    1. Rob Daglish

      Re: Limited Range of kit

      How about the fact that when you want to look at something, or need to send something in for repair, they are around 90 minutes closer to me than the nearest Apple shop? Unless you want to send me a couple of gallons of diesel and £100 to cover my extra travelling time? Just because something isn’t useful to you, doesn’t mean it serves no purpose...

  3. Anonymous Coward
    Anonymous Coward

    Stickers?

    Do the Stormfront stores have any lovely stickers? Shock your friends! Nearly get arrested!

  4. Anonymous Coward
    Anonymous Coward

    My eyeballs got strain from popping out too far when I read that headline.

    At least the opening paragraphs poke fun at a rather unfortunate name collision.

    I would have thought they would rebrand, given the age we live in now.

  5. Aristotles slow and dimwitted horse Silver badge

    B.ICONIC...

    I'm doing no research into a company with such a pointless hipster name, but I'm going to assume that their company slogan is something like...

    "Spend, spend, spend, spend, spend all your money on this pile of overpriced tosh. Go on... spend. It really will make you feel much wellness and make you a more better human than your friends. Honestly. SPEND!!!!!!!!!!"

  6. Danny 2 Silver badge

    Get to France

    I was conflicted in France in the '90s - the BNP bank, the FN National Front, the fact Gaullist graffiti was always fascist despite Gaul fighting actual Nazis.

    Just on unofficial branding, it's important. Local Scottish fascists ran as independents in 2007, and they used a black thistle symbol. Several of them faced police interviews due to unsolved crimes I'd committed as an anarchist, signing my vandalism with a black thistle. I stole that symbol from the excellent, decent, but crappy Partick Thistle FC, and made it legally toxic before the fascists adopted it.

    There is no legal jurisdiction but if you are an extremist organisation then it pays to do basic research on the symbols your opponents have used.

    I grew up in a punk town with a lot of Crass graffiti. My mates were in a band called Abort The System so they'd spray ATS everywhere. Then the tyre company ATS (Associated Tyre Specialists) moved to my town and it killed their brand. They are now a middle-aged Clash tribute band which is just sad.

  7. Anonymous Coward
    Anonymous Coward

    Hallo und Tschüss

    Always late to the party, but Apple's number one UK partner has filed for a CVA/Examinership on Friday amongst rumours of mass redundancy and stores closure.

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