This is nothing new
The "old skool" way of getting free bus transport involved a dot-matrix printer, a purple ribbon (wound by hand into the cartridge) and the hardest part: some cunningly-written software to emulate the font used by a Wayfarer mk2 or mk3. (The printer was a skip find, with no manual, and this was in the days before Google. I had to do a bit of reverse-engineering to get a handle on the control codes. Fortunately, the Amiga happened to have a driver for a similar enough printer; so I was able to create a specially contrived image in Deluxe Paint and use the hex dump mode of another printer to see what was going down the wires.)
Every bus would display a "Know Your Ticket" poster explaining the meanings of each group of figures on the ticket (boarding stage, fare, single or return, vehicle number, route &c); making it easy to produce something that could be mistaken for a return ticket issued earlier that day at place you were going to. As for obtaining the blank paper with the bus company's logo up the middle, ends of rolls were easily scavenged from the "used tickets" bins -- or if you had access to a small and cute child, drivers would give away a full roll to encourage a future bus driver! Snap-off knife blades were easily modified to produce the correct cut pattern.
Then the local bus company made it all even easier, by accepting returns after the date of issue and even in the "wrong" direction (e.g. if you got a lift home from town, you could use your return half for another journey back into town another day). Well, it would have been churlish not to.
It all went great for our little "New Age Travel agency" -- until both the local bus companies swapped their dot-matrix ticket machines for thermal printing ones. They said officially that it was to do with Y2K, but we knew damn well that was not the full story.
About this time, another bus company in a different city (that we sometimes visited) ran a "lucky serial number" promotion. The idea was, you handed in a ticket with the winning serial number in any shop that was a Travelcard agent, and it was worth £10. There were lots of little parades of shops all around the ring road, with a Travelcard agent among most of them; and all served by a frequent bus service in each direction.
The plan would have been to print up a batch of "winning" tickets and a couple of Daysaver tickets valid for the day of the operation; then for a friend and me to catch the 11A (which went all the way around the ring road in an anticlockwise direction) and 11C (clockwise), getting off at every Travelcard agent around the route and redeeming one of the lucky tickets there; and eventually to meet up again exactly 180 degrees away from the starting point (or more probably, in the nearest pub. Clockwise is slightly further, of course, but traffic conditions and queues in shops would be the greatest confounding factor). At which point we could then head for home with the loot, in time -- maybe -- to catch our own exploits on the evening news. Or even head back into town and do a few more shops along the way, if we still had tickets left.
I still wonder just how much we could have had out of that scam, if we had only had the stones to go through with it .....