Getting buy-in from the usually highly conservative healthcare and clinical research industry will, however, continue to present a challenge.
Also because of, you know, privacy. Both Google and Microsoft are (a) not known for their respect for it (nor for the applicable laws) and (b) waaaaaaay too keen to get their hands on it to invoke any feel good factor by patients.
I'm not a fan of the rubber glove treatment to start with, so I'm certainly not going to invite that again from those two.
Thanks, but no thanks.