picking the right secular trends
I always thought cloud was more of a religious thing.
Microsoft announced healthy revenues for its third-quarter financial results on Wednesday, citing a growing demand in Microsoft 365 and its cloud services. In an earnings conference call, CEO Satya Nadella gushed to investors and analysts about Redmond’s strong performance. “It’s the result of picking the right secular trends …
This is what the cloud is really about - syphoning huge piles of cash to the providers. Does the cloud really make a big difference to business? Does the cloud actually save them money? I think the answer to the first question is marginal at best, but these days, enterprises are almost told if you're not 'in the cloud' you're out of business. I also think the cloud ends up costing businesses more in the long run, but they're almost too afraid to say anything. The cloud is about lock-in, selling extra services that might not even be needed, and getting that companies data onto the providers servers.
When all this blows up big time, companies will scamper back to their on-prem systems, and maybe finally realize what a massive con the cloud is.
No...'the cloud' in, and of itself, is no con.
The con comes from management who don't comprehend what they are buying into: that it's a panacea, that all of their IT/technical/technology headaches will all go away. It doesn't need staff to manage and backups just happen. It's all self-healing and can migrate transparently across the cloud hosts data centres in whatever continent and just keep running ad infinitum.
Oh and it'll be cheaper.
But it's simply misunderstanding what 'the cloud' is and how it should be managed and designed and supported properly - just the same as if you were putting servers in a data centre you owned or a co-lo.
Management and companies are conning themselves.
We all know no customer demands any Microsoft product, try
"We worded things to ensure all customers have to buy more and use more"
together with
"We continue to market by shouting loud about cloud or die to no one in particular"
The last line there begin the big one. How many times have you had an Exec come in and say I saw this cool thing we have to have it. Or "Microsoft told me everyone's doing it.