"businesses are, usually, a lot quicker to spot malware attacks and lock down their systems"
A spot of wishful thinking there, I think. Of sure, medium and large businesses may have the clout to do so, but there are a number of small but rather wealthy businesses (think lawyers and doctors and vets) that haven't a clue, yet might have a need for that shiny screen in waiting room. I don't think they have the faintest idea what Mirai even is and why they should bother about it.
They might not have the need for a "business" screen either and just prop up a bland, non-connected screen like any sane person would, but when you couple ignorance with money, crazier things have happened.
Why, just last month I had a very interesting conversation with my ophthalmologist who talked about his laptop (yes, he knows I'm an IT guy) and that his work application needed an update and told me that he had another "expert" who promised him he could get it for him for free. I had to then explain that first, there isn't a big chance that a company making ophthalmology software would leave their updates on BitTorrent, and if so, there was an even smaller chance that the update wouldn't have an "update" of its own. I then proceeded to explain that the golden age of people hosting cracks for various software and games out of the goodness of their hearts was long gone and today, said cracks are to be assumed to be accompanied by malware.
In the end, he agreed that it was probably a better idea to just pay for the damn upgrade. Whew ! One bullet dodged. This time.
This being my use case, you must understand that this professional is not only an intelligent man and a good professional, he's also far from poor. Yet, he was entirely ready to rely on some schmuck offering a free upgrade for an obscure application. You really think that he'd be able to spot some Mirai infection on the screen he has in his waiting room ? I can assure you, he wouldn't even notice the impact on his bandwidth, because I'm sure he's got a 100Mbit line and he uses one percent of that.