Not surprising really...
"undisclosed location" they didn't know where to go!
The adtech industry was unable to muster even a single speaker to fill a 10-minute slot to discuss the security implications of programmatic advertising at a much-anticipated event yesterday. The talks were run by the Information Commissioner's Office at an undisclosed location in central London as part of efforts to dig into …
That they couldn't even cobble together some sort of BS just to keep the ICO off their backs for a bit longer.
If I was the ICO, after such an obvious demonstration that there is little or no security for personal data, I would be after them like a Jack Russell on a rat .
It seems likely that other than the fact that the data is valuable and they don't want to give it away, they are unable to show anything concrete in terms of protecting personal info within the meaning of GDPR.
They had a data breach 2 years later. They brushed it under the carpet, and today their share price is 4x what it was at the time. The breach happenned before GDPR, otherwise I would have reported it myself, along with a copy of the letter of resignation I handed over at the time.
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