How do you know...
When you've taken them off?
With mixed reality in danger or becoming the cold fusion of technology hypes (i.e. it never arrives), Microsoft has reminded everyone it has built up a significant body of practical know-how at MWC this week. There's a new headset – HoloLens 2 – which is lighter and more powerful than the first generation, introduced three …
2nd Live v 2.0 ahoy!
This time, revolutionary, breathrough applications, such as NHS virtual appointments with your virtual GP who's gonna "send" you directions to the nearest ASDA / tesco pharmacy desk where you'll be able to get even more specialist health advice and purchase your favourite bottle of calpol for pneumonia / leg operation / cancer treatment / erecticle disfunction / whatever you got but we can't be fucked to test - all from the comfort of your own chair. Buy hololens NOW and get 15% OFF the introductory price*
* offer valid upon completion of fully anonymised health and general well-being survey
"With mixed reality in danger or becoming the cold fusion of technology hypes (i.e. it never arrives)"
Cold fusion is just a scam that never had any evidence to support its existence. It would make more sense to compare augmented reality with regular hot fusion - it's certainly a real thing, just frequently overhyped and overpromised and questionable whether we'll ever get it in a useful form for anything other than very niche uses.
Maybe MS simply understood many commercial applications will never be delivered through its store, so they're attempting to make the store system more acceptable allowing other companies to run their stores alongside the MS one? It will be interesting to see the details - how that works, and how much MS asks in return. Maybe with the excuse they don't have to run the infrastructure/billing system it will be a tiny percentage - or just an annual fee.
My company is developing some Hololens apps.
I can say with definite authority that we would NOT want our software on the regular Microsoft Store; our apps won't be for the general public.
If the only way they're going to allow people to download and install apps on the Hololens is via some kind of authorized "Store" setup, we're going to need our own to deliver our product, so that part at least makes sense.
Of course, now we need to think about Hololens 2. I hope the codebase isn't too different between models...
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